Advertising, Brand Development, Public Relations

*This article was published in the Reno Gazette Journal's "Your Voices" column on March 28th, 2012. We are fortunate to have organizations that are working hard to push out the good word about Reno-Tahoe — EDAWN, RSCVA and NNDA, just to name a few. Along the way, every organization has developed numerous slogans. And while I’m sure that each slogan is rooted in solid thinking and supported by some level of research, I would ask all of the agencies promoting...

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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