Advertising, Facebook, Social Media

For months, businesses have been playing the “Facebook Game” – a game of strategy and skill to ensure their content shows up in their follower’s newsfeeds.  Although this game can be easily won with advertising dollars, there is still a desire to crack the code with a natural, organic reach.  Tech Crunch recently reported, “Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed.”  What does this mean...

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Advertising, Social Media

Since its debut in 2011/2012 Snapchat has continued to impress with innovated updates to their app, content and advertising options.  And, just recently, they did it again.  If you haven't heard, yesterday Greece voted on the future of their economy, determining whether or not they will accept financial help from Europe. Snapchat didn’t miss a beat. Their featured story portrayed why the vote was happening, what the vote would mean to the country, and why people might vote yes or no.  Not only did they provide the...

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