Digital Marketing, Facebook, Social Media

Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019 list of Google’s Ranking Factors, social media is mentioned stating that the legitimacy of social media accounts plays a role in Google’s rank, meaning that if your social media account has 10,000 followers and a similar account only has 400...

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Campaign, Digital Marketing

The marketing landscape is constantly changing. Customers are getting more difficult to reach. The tactics that used to be the bread and butter of any type of marketing efforts are all but obsolete now. So maybe you’re a business that has shifted its marketing efforts into the digital realm, but you are seeing poor results. Using an integrated marketing campaign might be exactly what you need to improve your overall marketing strategy. What is an Integrated Marketing Campaign? The success...

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