Advertising, Campaign, Digital Marketing, Web Design

When asked to create landing pages for clients, we stop and think about what the user experience is when landing on the page. How did they arrive on the page? Did they click a paid search ad? Did they come from a social media platform? No matter how a user ends up on a landing page, we strive to make sure each landing page is designed to get the highest conversion rate; either a sales conversion (typically on e-commerce websites)...

Read More
Advertising, Digital Marketing

WHAT IS PPC? Pay-per-click (PPC) is a form of digital advertising and is based on the model that marketers only pay when someone clicks on their ad. PPC marketing ranges from digital display banners to paid search ads, sometimes referred to as text ads. You will often see these ads placed on the sidebars of web pages, within your “feed,” as pop-ups, or at the top of search engine results pages. A quick note: when we mention PPC here, we...

Read More