RENO, Nev. (January 31, 2020) – Foundry announced today that it has been named agency of record across multiple marketing services by Mt. Rose Ski Tahoe, Lake Tahoe’s highest base skiing and snowboarding resort. Foundry will lead advertising, design and website strategies.
“The team at Foundry is wholly committed to bold and brave ideas. Their capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve,” said Mike Pierce, Marketing Director at Mt. Rose Ski Tahoe.
Foundry continues to deepen its capabilities in advertising, digital marketing, social media and public relations as well as website design and development as it expands across a broader range of industries. Over the past few years the firm has been named agency of record for organizations including Eldorado Resorts and STIHL National Championship Air Races and has continued its longstanding relationships with Barracuda Championship, Dolan Auto Group and many more.
“Mt. Rose is known as a landmark in the Reno/Tahoe region by local, national and international visitors,” said Jim Bauserman, founder and principal at Foundry. “We look forward to partnering with Mt. Rose as we strategize with our diverse team of specialists to elevate and promote this iconic resort.”
Mt. Rose is Lake Tahoe’s closest skiing to Reno, located only 25 minutes away from Reno and 15 minutes from Lake Tahoe. The mountain has over 1200 acres of terrain and 60+ trails to suit any type of skier or snowboarder.
# # #
Formerly known as the Bauserman Group, Foundry has more than 20 years in business as an integrated advertising, marketing and strategic communications agency for tourism, gaming, retail, government and non-profit industries. The firm is a market leader in digital marketing, media planning and buying, advertising, brand development, interactive, special events and promotions, social media and public relations. For more on Foundry, visit www.FoundryIdeas.com.
About Mt. Rose Ski Tahoe
Just 25 minutes from Reno, Mt. Rose Ski Tahoe’s convenient location and outstanding terrain make it a locals’ as well as visitors’ favorite. Rose can boast Lake Tahoe’s highest base elevation at 8,260 feet ensuring supreme snow conditions even on the warmest spring days and the resort’s 1,200 acres feature an ample variety of runs ideal for every level of skier & snowboarder. The legendary Chutes offer 1,500 vertical feet of north / east facing extreme terrain with some of the longest continuous vertical in North America (40 to 55 degree runs for over 1000’). For more on Mt. Rose Ski Tahoe, visit www.SkiRose.com.