August 11, 2021
Post Pandemic Digital Trends for Casinos
5 Digital Marketing Trends for Casinos in a Post Pandemic World The past 18 months have been difficult for the travel industry to say the least. Resort casinos have been no exception, with U.S. casino revenue decreasing by $13 billion in 2020 (American Gaming Association). Beyond the pandemic’s financial impact, months of lockdown and restrictions … Read more
May 6, 2021
3 obstacles to overcome for better marketing | NCET Biz Tips
Is your company producing great marketing that connects with your target audience and inspires action? If you’re like most organizations out there, the answer is no. Sure, there are pieces that stand out — a great tagline that sticks in our head or an innovative use of technology that gets a message out at just … Read more
August 10, 2020
Your Ultimate Guide to Integrated Marketing & Breaking Down Marketing Silos
We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program. What are Marketing Silos? You’ve … Read more
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Building a Better Brand: Keys to Successful Online Brand Reputation Management
What is Brand Reputation Management? Managing your online brand reputation is both a reactive and proactive approach to customer service in the digital age. In 2019, over 50% of customers…
Foundry Launches New Tahoe Creamery Website In Time For Summer
Warm Weather. Cooler Site. We are proud to announce the launch of Tahoe Creamery’s website this week! As one of our local hospitality clients, we’ve worked tirelessly creating the perfect…
SUPPORT OUR LOCAL COMMUNITY ON MAY 5
#GIVINGTUESDAYNOW Since the start of COVID-19, the hashtag #BetterTogether has become commonplace on social media, and even in advertising on traditional media, as people share stories of friends, family, communities,…
Looking For Positivity During COVID-19
Right now, our community is facing a new and unprecedented challenge. While coming together in a time of need is nothing new for northern Nevada, doing so from afar is…
Instagram Best Practices from Social Media Marketing World 2020
This past week, our social media team attended Social Media Marketing World, a conference in San Diego, California. They were able to learn from social media pros who specialize in…
Know Your Audience and other Takeaways from SMX West 2020
Last week, SMX West wrapped up 85+ sessions for hundreds of search marketers from around the country. Taking place in the heart of Silicon Valley, these digital marketing experts gathered…
Chad Hallert Joins Foundry as Chief Digital Officer
RENO, Nev. (February 21, 2020) – Foundry, an award-winning full-service marketing agency, has announced the expansion of its digital services with the addition of digital marketing expert Chad Hallert. As…
Marketers on a Mission
The team at Foundry has always been active in community service endeavors throughout Northern Nevada. From behind-the-scenes work on event planning and execution; to helping local non-profit organizations communicate their…
Foundry Named Agency of Record for Mt. Rose Ski Tahoe’s Website and Creative Needs
RENO, Nev. (January 31, 2020) – Foundry announced today that it has been named agency of record across multiple marketing services by Mt. Rose Ski Tahoe, Lake Tahoe’s highest base skiing…
Social Media Marketing in 2020: Does it Still Work
Marketing teams have been using social media platforms to promote their businesses for years. Different industries are seeing different results with social media marketing, but it is getting harder and…