March 14, 2022
The Method to the Foundry March Madness
Spring at the Foundry office signifies many things. It is the time when our creative team incorporates flowers, leprechauns and rainbows into the dozens of casino logos we create for our clients. It’s when our PR and social media teams begin to gear up for the incoming special event season, and when our web team starts to switch over websites from winter interfaces to summer.
Read MoreFebruary 11, 2022
Hybrid Office Tips: How to Successfully Work From Home and In Office
It’s 2022 and working from home is here to stay. Thanks to the pandemic, remote work has become a necessity to keep our economy going. As restrictions are lifted and workplaces slowly return to operating at full capacity, many employers may be wondering which workplace environment is best for their company’s success.
Read MoreJanuary 27, 2022
Adobe Max Experience conference recap
Billed as “the largest creativity conference in the world,” Adobe MAX is an annual gathering that focuses on learning, collaborating and empowering users across a variety of powerful Adobe platforms. The most recent event was held virtually on October 26, 2021 and featured more than 400 sessions, workshops and keynote speakers.
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Location-Based Targeting strategies for 2022
As an integrated marketing agency that provides digital marketing services to clients in multiple industries, we are often asked about geographical and location-based targeting strategies. As with many things, improvements…
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Effective employee Recruiting in 2022
This year has been challenging for many companies when it comes to hiring and retaining employees. Let’s dive into some of the current recruitment trends, steps for hiring successful candidates…
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The Fall and Rise of QR Codes in a COVID Reality
By Chris Browne In 2012, the QR code became a standardized function on most mobile phones. This function came with promises of expanded content and a seamless user experience ushering…
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What Meta Means for Marketers: Facebook’s Name Change & The Future of Digital
By Stephanie Jiroch The news of Facebook’s recent name change took the world by storm. In the wake of whistleblowers and claims of digital inequality, Facebook’s brand name shift was…
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10 Tips for Great Web Design
In a world where nearly every consumer is online, an effective and user-friendly web design is critical to establishing brand trust while also making a positive impact on the customer…
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Five Things Learned On The Way To Getting A Lifetime Achievement Award
Last month Steven Aramini, Foundry’s Creative Director, was nominated for the Thomas C. Wilson Lifetime Achievement Award by the American Advertising Federation Reno Chapter. Steven shares what he’s learned along…
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Intuit ACQUIRES MAILCHIMP, AND WHAT THAT MEANS FOR MARKETERS AND CLIENTS
Intuit, the global technology platform that provides TurboTax, QuickBooks, Mint, and Credit Karma services, announced that it has agreed to acquire Mailchimp, a world-class, global customer engagement and marketing platform…
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Black Friday Marketing Strategies for Casinos and Resorts
It’s hard to believe, but the holidays are already upon us. We just finished celebrating Halloween (reminder to take down my decorations) and are starting to get mentally prepared for…
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Post Pandemic Digital Trends for Casinos
5 Digital Marketing Trends for Casinos in a Post Pandemic World The past 18 months have been difficult for the travel industry to say the least. Resort casinos have been…
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3 obstacles to overcome for better marketing | NCET Biz Tips
Is your company producing great marketing that connects with your target audience and inspires action? If you’re like most organizations out there, the answer is no. Sure, there are pieces…
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