In a world where nearly every consumer is online, an effective and user-friendly web design is critical to establishing brand trust while also making a positive impact on the customer and converting sales.
While each individual website has its own feel and identity, there are several design elements that when implemented lead to high performing content and an overall seamless user experience. Here are 10 tips to help improve your website design:
Keep design elements consistent throughout the overall design. Each page should have a common design theme that ties everything together. They can and should have different content on each page, but having a centralized style carried out throughout the website maintains consistency and assists in establishing brand identity.
You want your users to easily find what they’re looking for. While having an aesthetically pleasing web design is important, people visit websites with the purpose of finding information or making a purchase. If the web design is overly complicated it can lead to a user getting frustrated and going elsewhere to find what they are looking for.
Use White Space
Space out your content. White space gives the viewer a break to process the information. Overloading them with an overly wordy content block could deter users from actually reading the content.
Incorporate high resolution photography, eye-catching icons and unique illustrations to help support your copy and engage readers. There are several free stock photography websites that have a plethora of resources if hiring a photographer is out of the scope of the project.
Design for Mobile
Your site should work at its best, no matter which device a consumer is using. Studies have shown that mobile devices drove over 61 percent of website traffic in 2020, up from 57 percent in 2019. Ensuring the user experience works across mobile, desktop and tablet devices is imperative to capturing every potential customer. (Perficient)
Choose fonts that will be easy to read and reinforce your brand. You want your site’s readability to be high so your users can effortlessly scan and read through the information. A rule of thumb is to limit the number of fonts to three at most. Additionally, making sure the text is large enough for any eyes to read and choosing colors that allow for a readable contrast assist in the overall user experience.
Similar to typography, choosing colors that match your company or organization’s branding help with overall consistency and establishing brand recognition. Websites should feature no more than four colors and should have good contrast with the background of the site.
Engaging Headlines and Calls to Action
On average users only spend 2–3 minutes on a website before moving on to the next. Making sure headlines and CTAs are short, quippy and accurately convey what the website is offering will lead to capturing the most conversions in a short amount of time. (databox)
Keep It Simple
Ultimately the most important design element of a website is simplicity. Each website has an end goal, whether it be educational, sales driven or as a tool to amplify messaging. By simplifying the design to reflect the company’s branding and using short, creative copy to convey messaging it will ensure that the user can easily find what they are looking for and ultimately take something away from the website.
Keep In Tune With Web Design Trends.
As technology and functionality continue to evolve, so too should your design approach to make the most of the latest capabilities. Plus, keeping in tune with contemporary styles and trends will ensure your site stays on the cutting edge of design.
- Choose fonts that are consistent with your brand and target audience.
- Select typography that’s easy to read and make it large enough so anyone can read it.
- Limit your font choices to 1-3 fonts only.
- Typography is one of the most important elements of web design. The shape, size, color and weight of typefaces all contribute to the context and style of your design. When choosing fonts you want to make sure they’re easy to read on a screen and at small sizes. We recommend limiting your font choices to one or two fonts or no more than three. If you decide to use more than one font be sure to make sure your fonts work together and best compliment your project.
- The overall look and feel of your site should be similar across all of your site’s pages.
- Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where consistency has a positive impact on usability and UX.
- Work towards having a balance of great copy and visuals that support it.
- Infographics, icons, and photos can help elevate your design and break up lots of text.
- Make sure your website is easy and enjoyable for users to surf through.
- We live in a day and age where our attention spans are short.
- Too much text can lead to your viewers getting bored.
- Try to give the appropriate amount of information without having novels of copy that might deter readers.
- Get straight to your point and clearly break up your content with attention grabbing headlines and subheads.
- Consider hiring a copywriter to help with your website.
- It’s best to establish a color palette and to keep it consistent throughout your website.
- Try to limit your color palette to 3-4 colors max.
- Make sure you’re choosing colors that support your brand tone and personality.
- Choose type colors that have good contrast with background colors to ensure good readability.
Make your CTAs stand out
- CTAs are elements on a web page, advertisement, or another piece of content that encourages. the audience to take action.
- Make sure they’re easy to find on your site and instantly obvious.
- You can use bold colors to help make them stand out.
- Make them large enough to tap and be seen.
Designing for Mobile
- To provide a great user experience your site has to be responsive or compatible with all the different devices your visitors are using. The content should look identical across all of the devices.
- According to Statista, 48% of traffic is from mobile devices.
- Use white space effectively. It helps give the user a mental break between content. It allows them to digest the information before moving on to the next bit of information.
- Effectively using white space can help you to avoid information overload or analysis paralysis.
- White space helps your users to focus, process information and understand what is important.
- Your navigation should be clear so users can explore your content intuitively.
- Ideally, the viewer should be able to find the information they’re looking for within 2-3 clicks on your site.
- Simplify your navigation to avoid confusion and analysis paralysis
Keep it Simple
- Too many choices and options will increase the time for a person to make a decision.
- In web design this can lead to frustration and the user may bounce.
- Remove clutter and show your users only the most essential options
- Only present useful information and meaningful content.