Your Ultimate Guide to Integrated Marketing & Breaking Down Marketing Silos

integrated marketing

We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program.  What are Marketing Silos? You’ve

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Building a Better Brand: Keys to Successful Online Brand Reputation Management

Building a Better Brand

What is Brand Reputation Management? Managing your online brand reputation is both a reactive and proactive approach to customer service in the digital age. In 2019, over 50% of customers searched online at least once a week to learn more about a local business. Brand Reputation Management (BRM) or Online Reputation Management (ORM) ensures customers

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Why a Good Website Is Important

good website

Your website is the first impression you give potential customers on the internet. If someone is looking for information, they will probably do a quick Google search. It’s important that your company’s website accurately represents your brand and shows up at the top of the search results. With over 63,000 searches per second each day,

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Foundry Hires Director of Content

Kevin Stamps

It’s no secret that photo and video content is making an impact on the marketing industry. Here at Foundry, remaining on the forefront of this ever-evolving landscape is not only important, but critical to our success and ultimately our clients success. Which is exactly why we’ve decided to create a new role within the agency

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Boys & Girls Club of Truckee Meadows Awarded Prestigious MAC Award

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some

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To Hashtag or Not to Hashtag? The Dos and Dont’s of the 2016 Olympics

Olympic Hashtag No Nos woman swimming

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase

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10 Examples of Businesses capitalizing on the Pokémon Craze.

RenoTahoe Usa Instagram Post

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full

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Insights: Yelp Success with Stacee Soter

yelp app photo

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. “Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key

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