Location-Based Targeting strategies for 2022

As an integrated marketing agency that provides digital marketing services to clients in multiple industries, we are often asked about geographical and location-based targeting strategies. As with many things, improvements in technology have opened the door to opportunities that were impossible for all but the largest companies even a few years ago. But along with this innovation has come a lot of complexity, confusion and way too many buzzwords.

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Effective employee Recruiting in 2022

This year has been challenging for many companies when it comes to hiring and retaining employees. Let’s dive into some of the current recruitment trends, steps for hiring successful candidates in the current job market, and ways for your advertising and marketing efforts to make an impact. State of the Hiring Market As all of

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Intuit ACQUIRES MAILCHIMP, AND WHAT THAT MEANS FOR MARKETERS AND CLIENTS

Intuit, the global technology platform that provides TurboTax, QuickBooks, Mint, and Credit Karma services, announced that it has agreed to acquire Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses. With the acquisition of Mailchimp, Intuit will accelerate two of its previously-shared strategic bets—to become the center of small

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Black Friday Marketing Strategies for Casinos and Resorts

It’s hard to believe, but the holidays are already upon us.  We just finished celebrating Halloween (reminder to take down my decorations) and are starting to get mentally prepared for Thanksgiving and Christmas. We’re already seeing warnings about supply chain shortages and rising prices due to inflation. Experts are predicting shortages in everything from video

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Post Pandemic Digital Trends for Casinos

5 Digital Marketing Trends for Casinos in a Post Pandemic World

5 Digital Marketing Trends for Casinos in a Post Pandemic World  The past 18 months have been difficult for the travel industry to say the least. Resort casinos have been no exception, with U.S. casino revenue decreasing by $13 billion in 2020 (American Gaming Association).  Beyond the pandemic’s financial impact, months of lockdown and restrictions

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Your Ultimate Guide to Integrated Marketing & Breaking Down Marketing Silos

integrated marketing

We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program.  What are Marketing Silos? You’ve

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