How Not to Handle Crisis Management

crisis managment

3 Strikes Against the Houston Astros The celebration and fanfare of the 2019 World Series may be settling, but baseball is not out of the headlines yet. While most front offices are deep in preparation mode for winter meetings and offseason signings, the Houston Astros organization is working through a public relations windstorm of chaos

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Boys & Girls Club of Truckee Meadows Awarded Prestigious MAC Award

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some

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To Hashtag or Not to Hashtag? The Dos and Dont’s of the 2016 Olympics

Olympic Hashtag No Nos woman swimming

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase

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Death Star PR: Three Ways the Galactic Empire Could Have Benefited From Good (Even Decent) PR

Darth Vader Masked Individual

Mos Eisely Spaceport, Tattooine (May 4, 2016)- One of my earliest memories is of watching Star Wars. To my innocent young mind everything about the galaxy far far away was black and white. Old Ben and Luke Skywalker were the architects of the shining city upon the hill and Darth Vader and his stormtroopers were

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Insights: Yelp Success with Stacee Soter

yelp app photo

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. “Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key

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Putting the “Man” in “Bauserwoman” PR

Connor Christiansen joined the Foundry as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what

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Reno Rodeo Names Bauserman Group (Now Foundry) Agency for Public Relations and Social Media

The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year.

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4 Tips for Preparing for an Interview

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview.

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Is the Press Release Dead?

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: “Is the press release dead?” As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free

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Time to get our swagger back

*This article was published in the Reno Gazette Journal’s “Your Voices” column on March 28th, 2012. We are fortunate to have organizations that are working hard to push out the good word about Reno-Tahoe — EDAWN, RSCVA and NNDA, just to name a few. Along the way, every organization has developed numerous slogans. And while

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