A Guide to Marketing on LinkedIn

linkedin marketing

Often times, when businesses think about social media marketing, the first platforms that come to mind are Facebook, Instagram and Twitter. But what about LinkedIn? Can you use this networking platform to broaden the reach of your business? Even though many people view LinkedIn as a place to network and make professional connections, it may

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Why Video Length Matters

how long should my video be

A quick guide to long and short-form video content I’m Kevin Stamps, I’m the director of the production department here at Foundry. Throughout my time here I’ve worked with clients on both large and small video and photography production. If you’ve been involved in any aspect of video creation, you’ve probably been on one end

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Creating a Successful Social Media Campaign

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete

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To Hashtag or Not to Hashtag? The Dos and Dont’s of the 2016 Olympics

Olympic Hashtag No Nos woman swimming

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase

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10 Examples of Businesses capitalizing on the Pokémon Craze.

RenoTahoe Usa Instagram Post

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full

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Insights: Yelp Success with Stacee Soter

yelp app photo

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. “Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key

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