This past week, our social media team attended Social Media Marketing World, a conference in San Diego, California. They were able to learn from social media pros who specialize in Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Traveling to this three day conference, they had one question in mind: where is the world of social
Read More
Marketing teams have been using social media platforms to promote their businesses for years. Different industries are seeing different results with social media marketing, but it is getting harder and harder for companies to see large organic growth within their social media platforms. And though over 75% of marketers are using at least one social
Read More
Often times, when businesses think about social media marketing, the first platforms that come to mind are Facebook, Instagram and Twitter. But what about LinkedIn? Can you use this networking platform to broaden the reach of your business? Even though many people view LinkedIn as a place to network and make professional connections, it may
Read More
A quick guide to long and short-form video content I’m Kevin Stamps, I’m the director of the production department here at Foundry. Throughout my time here I’ve worked with clients on both large and small video and photography production. If you’ve been involved in any aspect of video creation, you’ve probably been on one end
Read More
Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019 list of Google’s Ranking Factors, social media is mentioned stating that the legitimacy of social
Read More
Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete
Read More
Social media is a huge part of life. Your social media page is, more often than not, the first chance you have to make a good impression. Whether your goal is to grow and engage with your customer base or build a following for your personal account, a strong social media page can be a
Read More
Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase
Read More
If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures. We’ve heard and read about hundreds of businesses throughout the country taking full
Read More
In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. “Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key
Read More