Reno Rodeo Names Bauserman Group (Now Foundry) Agency for Public Relations and Social Media


RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year.

The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and parade.

“Being a Reno-based agency with the majority of our team native northern Nevadans, we couldn’t be more proud to be partnering with such a classic and economically important event to our community, than the Reno Rodeo,” said Jim Bauserman, owner of the Foundry.

In 2014, more than 150,000 fans attended the Reno Rodeo featuring 680 professional athletes competing for $550,000 in prize money.  The event continues to have a measurable economic impact on the Reno/Sparks region.  The Reno Rodeo has an estimated $42 million impact on the Reno/Sparks economy benefiting hotels, casinos, restaurants and retail.

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About the Reno Rodeo
The Reno Rodeo is a Professional Rodeo Cowboys Association(PRCA) sanctioned sporting event. Reno Rodeo is a non-profit organization made up of more than 500 volunteers. Competition includes, bareback, team roping, saddle bronc, tie-down roping, steer wrestling, women’s barrel racing and bull riding. For more on the Reno Rodeo, visit

About the Foundry
With more than 20 years in business, the Foundry is an integrated advertising, marketing and strategic communications agency for tourism, gaming, retail, government and non-profit industries.  The firm is a market leader in media planning and buying, advertising, brand development, interactive, special events and promotions, government affairs and a burgeoning public relations practice.

CONTACT:  Ellyn Morrill
[email protected]
775-784-9400  x116