PR

10 Examples of Businesses capitalizing on the Pokémon Craze.

RenoTahoe Usa Instagram Post

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full

Read More

Death Star PR: Three Ways the Galactic Empire Could Have Benefited From Good (Even Decent) PR

Darth Vader Masked Individual

Mos Eisely Spaceport, Tattooine (May 4, 2016)- One of my earliest memories is of watching Star Wars. To my innocent young mind everything about the galaxy far far away was black and white. Old Ben and Luke Skywalker were the architects of the shining city upon the hill and Darth Vader and his stormtroopers were

Read More

Top 5 Takeaways from the “Yelp for Your Business – 101” Event

Yelp Event

Top 5 Takeaways from the “Yelp for Your Business – 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from

Read More

Reno Rodeo Names Bauserman Group (Now Foundry) Agency for Public Relations and Social Media

The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year.

Read More

Is the Press Release Dead?

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: “Is the press release dead?” As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free

Read More

Q&A with Foundry’s Grammar Girl

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it “lay” or is it “lie”? Should I use “affect” or “effect”? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as “Grammar Girl” — of QuickandDirtyTips.com. Her website and podcast provide — well just what you’d think: quick

Read More