Advertising, Digital Marketing

Display ads are everywhere you go on the web, and the prevalence of display ads are becoming greater and greater. However, many of us install ad blockers to get away from them, or we simply scroll past them and actively ignore them to get away from the busyness of too many ads. That is why it is so important to make sure that your ad creative catches the user’s eye, feels relevant to them, and convinces them to complete an...

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Advertising, Campaign, Digital Marketing, Web Design

When asked to create landing pages for clients, we stop and think about what the user experience is when landing on the page. How did they arrive on the page? Did they click a paid search ad? Did they come from a social media platform? No matter how a user ends up on a landing page, we strive to make sure each landing page is designed to get the highest conversion rate; either a sales conversion (typically on e-commerce websites)...

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Advertising, Digital Marketing

WHAT IS PPC? Pay-per-click (PPC) is a form of digital advertising and is based on the model that marketers only pay when someone clicks on their ad. PPC marketing ranges from digital display banners to paid search ads, sometimes referred to as text ads. You will often see these ads placed on the sidebars of web pages, within your “feed,” as pop-ups, or at the top of search engine results pages. A quick note: when we mention PPC here, we...

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Advertising, Social Media, TV, Video

A quick guide to long and short-form video content I’m Kevin Stamps, I’m the director of the production department here at Foundry. Throughout my time here I’ve worked with clients on both large and small video and photography production. If you’ve been involved in any aspect of video creation, you’ve probably been on one end of the question, “How long do you want this video?” Most often it feels like choosing an arbitrary number from follow up questions including: “How...

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Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

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Advertising, Brand Development, Public Relations, Social Media

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience. Consumers use hashtags to search for conversations that are taking place on social media so that...

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Advertising, Public Relations

Mos Eisely Spaceport, Tattooine (May 4, 2016)- One of my earliest memories is of watching Star Wars. To my innocent young mind everything about the galaxy far far away was black and white. Old Ben and Luke Skywalker were the architects of the shining city upon the hill and Darth Vader and his stormtroopers were undoubtedly heathens purposed only to destroy everything that is good in the universe. Over the years I’ve learned you can’t be so steadfast in your...

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Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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Advertising, Company Culture, Foundry Team, Public Relations

Connor Christiansen joined the Foundry as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what his time in the office has taught him about gender in the PR industry.  PR OFFICE, Baus. (03/08/16)— Jon Hamm’s award-winning run as Sterling Cooper’s macho-man...

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Advertising, Brand Development, Foundry Team

Many of my friends have purchased a DSLR camera, only to realize their photos look no better than their smartphone photos, so why carry around a bulky DSLR? Here’s my top 5 tips for new DSLR shooters. Megan had no idea her morning coffee run would turn into a portrait session 1. Buy a f/1.8 50mm prime lens, right now. It will be the best $100 (Canon) to $200 (Nikon) you’ve ever spent on photography gear. Photo courtesy of Justus...

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