Advertising, Foundry Team, TV

With the average Super Bowl commercial costing $166,666 per second, according to USA Today, advertisers did all they could to make every second count. Some were cute, some were funny, some were sobering, some were just, well, bad (we’re looking at you, Jublia). Here were a few that made memorable impressions on our Co-Creative Director, Steven Aramini, and our PR Director, Jen Eastwood. Steven: T-Mobile and Drake In the commercial, Drake (singing his hit “Hotline Bling”) is interrupted by marketing executives...

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Advertising, Brand Development, Clients, Company Culture, Design, Foundry Team, Press Releases, Q&A

Foundry is gearing up for a big 2016! We are currently in the midst of evolving our brand, and a big step in that process is re-evaluating our office. As you may have read or seen in the news, owner Jim Bauserman recently purchased the commercial space in The Montage (along with Stacie Mathewson). What does this mean for Foundry? For starters, it means we’re moving! It is also an opportunity to redefine our workspace, help shape our company culture...

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Advertising, Campaign, Clients, Social Media, Special Events

Top 5 Takeaways from the “Yelp for Your Business - 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening: In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page. Although a...

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Advertising, Facebook, Social Media

For months, businesses have been playing the “Facebook Game” – a game of strategy and skill to ensure their content shows up in their follower’s newsfeeds.  Although this game can be easily won with advertising dollars, there is still a desire to crack the code with a natural, organic reach.  Tech Crunch recently reported, “Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed.”  What does this mean...

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Advertising, Social Media

Since its debut in 2011/2012 Snapchat has continued to impress with innovated updates to their app, content and advertising options.  And, just recently, they did it again.  If you haven't heard, yesterday Greece voted on the future of their economy, determining whether or not they will accept financial help from Europe. Snapchat didn’t miss a beat. Their featured story portrayed why the vote was happening, what the vote would mean to the country, and why people might vote yes or no.  Not only did they provide the...

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Advertising, Q&A, Social Media, Special Events, Web Design

This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise. Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways. Using Social Media to Reduce Friction As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what...

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Advertising, Campaign, Design, Featured, Press Releases, Print

Today, we received word that we are a Gold District Winner in the 2014 American Advertising Awards, making us a National American Advertising Awards finalist. The award goes to the "What Beer Are You?" poster created for a DynaGraphics customer appreciation party. Winning an award at the district level is the second step in the three-tiered competition. The national awards will be held on May 31 in Boca Raton, FL. So, what beer are you? Take the test with our...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Advertising, Social Media

Will 2014 be the death of the #hashtag? We might not get that lucky, but here are a few things you should consider for your 2014 Social Media Strategy. Hand over your pennies for paid advertising From its start, social media has always been pitched as an almost no-cost platform for getting your message out. So when the idea of paid social advertising is brought up, it is understandable that clients become hesitant. However, $50 in social media advertising goes...

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Advertising, Campaign, Clients

If you attended classes at the Reynolds School of Journalism at the University of Nevada, Reno any time from the '80s to the spring of 2011 it's likely you took a class from journalism professor Jake Highton. And once you took a class from Jake Highton, you became part of an unofficial club. The club was made up of stressed-out students comparing equally bad grades. The amount of his hastily-penned -- perhaps even violently-scratched -- red-ink corrections caused almost everyone...

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