Brand Development, Digital Marketing

We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program.  What are Marketing Silos? You’ve likely been a part of a company or agency with specialty marketing departments. The digital marketing data nerds in one corner, public relations networkers in...

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Brand Development

What is Brand Reputation Management? Managing your online brand reputation is both a reactive and proactive approach to customer service in the digital age. In 2019, over 50% of customers searched online at least once a week to learn more about a local business. Brand Reputation Management (BRM) or Online Reputation Management (ORM) ensures customers who search for your business will discover positive trust signals and continue down their customer journey toward becoming loyal customers and ambassadors. Source: BrightLocal Why...

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Brand Development, Digital Marketing, Web Design

Your website is the first impression you give potential customers on the internet. If someone is looking for information, they will probably do a quick Google search. It’s important that your company’s website accurately represents your brand and shows up at the top of the search results. With over 63,000 searches per second each day, it’s important to set your business apart from the competition. In today’s world, consumers expect companies to have an online presence (read: website) and will...

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Brand Development, Creators, Foundry Team

It’s no secret that photo and video content is making an impact on the marketing industry. Here at Foundry, remaining on the forefront of this ever-evolving landscape is not only important, but critical to our success and ultimately our clients success. Which is exactly why we’ve decided to create a new role within the agency and fill it with big-thinkers. Meet Kevin Stamps, our new director of content. “It has been a priority for us to expand on the talent...

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Brand Development, Social Media

Social media is a huge part of life. Your social media page is, more often than not, the first chance you have to make a good impression. Whether your goal is to grow and engage with your customer base or build a following for your personal account, a strong social media page can be a vital tool. In today’s crowded online world, standing out is not always easy. Luckily, Foundry’s crack team of social media experts are here to offer...

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Brand Development, Campaign, Clients, Foundry Team, Public Relations

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some digital confetti, as the Boys & Girls Club of Truckee Meadows was selected among hundreds of the largest Clubs across the country for implementing the...

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Brand Development

Whether this is your first time hearing of us or you work with us in some capacity, I am excited to introduce you to the new brand. For those new to us, Foundry, formerly known as Bauserman Group, is an integrated advertising, marketing and strategic communication agency. Established in the late 80's, we are based in Reno, Nevada. With a recent move to downtown Reno, I thought it was the perfect time to rebrand. New Name In the advertising world,...

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Advertising, Brand Development, Public Relations, Social Media

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience. Consumers use hashtags to search for conversations that are taking place on social media so that...

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Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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