Campaign

#GIVINGTUESDAYNOW Since the start of COVID-19, the hashtag #BetterTogether has become commonplace on social media, and even in advertising on traditional media, as people share stories of friends, family, communities, working together so we can all get through this. Rather than struggling alone, we are all #BetterTogether. Today, we can further support our community through #GivingTuesdayNow, a global generosity movement designed to help people and organizations make an impact in their communities and throughout the world. In Northern Nevada, on...

Read More
Advertising, Campaign, Digital Marketing, Web Design

When asked to create landing pages for clients, we stop and think about what the user experience is when landing on the page. How did they arrive on the page? Did they click a paid search ad? Did they come from a social media platform? No matter how a user ends up on a landing page, we strive to make sure each landing page is designed to get the highest conversion rate; either a sales conversion (typically on e-commerce websites)...

Read More
Campaign, Digital Marketing

The marketing landscape is constantly changing. Customers are getting more difficult to reach. The tactics that used to be the bread and butter of any type of marketing efforts are all but obsolete now. So maybe you’re a business that has shifted its marketing efforts into the digital realm, but you are seeing poor results. Using an integrated marketing campaign might be exactly what you need to improve your overall marketing strategy. What is an Integrated Marketing Campaign? The success...

Read More
Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

Read More
Brand Development, Campaign, Clients, Foundry Team, Public Relations

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some digital confetti, as the Boys & Girls Club of Truckee Meadows was selected among hundreds of the largest Clubs across the country for implementing the...

Read More
Advertising, Campaign, Clients, Social Media, Special Events

Top 5 Takeaways from the “Yelp for Your Business - 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening: In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page. Although a...

Read More
Advertising, Campaign, Design, Featured, Press Releases, Print

Today, we received word that we are a Gold District Winner in the 2014 American Advertising Awards, making us a National American Advertising Awards finalist. The award goes to the "What Beer Are You?" poster created for a DynaGraphics customer appreciation party. Winning an award at the district level is the second step in the three-tiered competition. The national awards will be held on May 31 in Boca Raton, FL. So, what beer are you? Take the test with our...

Read More
Advertising, Campaign, Clients

If you attended classes at the Reynolds School of Journalism at the University of Nevada, Reno any time from the '80s to the spring of 2011 it's likely you took a class from journalism professor Jake Highton. And once you took a class from Jake Highton, you became part of an unofficial club. The club was made up of stressed-out students comparing equally bad grades. The amount of his hastily-penned -- perhaps even violently-scratched -- red-ink corrections caused almost everyone...

Read More
Campaign, Clients, Foundry Team, Leadership, Press Releases, Public Relations

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: "Is the press release dead?" As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free reign to throw a bunch of words on paper that he or she feels is “newsworthy” and send it to every media outlet in town....

Read More
Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

Read More