Company Culture, Uncategorized

The team at Foundry has always been active in community service endeavors throughout Northern Nevada. From behind-the-scenes work on event planning and execution; to helping local non-profit organizations communicate their messages online, in the media or at events; to the many team members who sit on boards and committees in their free time to help causes they are passionate about -- all at no cost to the organizations we serve. We are there, but we’ve really never told anyone. In...

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Clients, Company Culture

"I have found that among its other benefits, giving liberates the soul of the giver."―Maya Angelou ‘Tis the season for giving, and that doesn’t mean just the wrapped gifts under your Christmas tree.  In our community and throughout the world, the holiday season is a stressful time for many. Instead of Christmas cocktails, fancy dresses and piles of presents, the holiday season may bring fears of inadequacy as parents struggle to provide a magical experience for their children, hunger, and/or...

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Company Culture, Foundry Team, Leadership, Press Releases

“Leaders inspire others to dream more, learn more, do more and become more.” – John Quincy Adams As a leading full-service marketing agency in Reno, we know how fundamental great leadership is to the success of our team. A great captain knows how to chart the mercurial seas of marketing, keep her sailors creatively nourished, and not only keep the ship afloat, but thriving in the seas of change. Which is why we are proud to introduce you to Kara...

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Advertising, Company Culture, Foundry Team, Public Relations

Connor Christiansen joined the Foundry as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what his time in the office has taught him about gender in the PR industry.  PR OFFICE, Baus. (03/08/16)— Jon Hamm’s award-winning run as Sterling Cooper’s macho-man...

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Advertising, Brand Development, Clients, Company Culture, Design, Foundry Team, Press Releases, Q&A

Foundry is gearing up for a big 2016! We are currently in the midst of evolving our brand, and a big step in that process is re-evaluating our office. As you may have read or seen in the news, owner Jim Bauserman recently purchased the commercial space in The Montage (along with Stacie Mathewson). What does this mean for Foundry? For starters, it means we’re moving! It is also an opportunity to redefine our workspace, help shape our company culture...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Clients, Company Culture, Foundry Team, Leadership

This time of year, there are so many easy ways to give back. Help an elderly neighbor shovel the driveway once the snow hits. Start a chain of random acts of kindness by paying for the coffee order of the stranger in the car behind you in the drive-through. Or give back on a bigger scale through an office-wide effort. One of our traditions at Foundry is participating in the Boys and Girls Club’s Adopt-A-Family program. We also love getting...

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Company Culture, Foundry Team, Leadership

So you’ve landed your first job. Now what? A bouquet of bright sharpies sits next to my black inbox, telephone and computer on a crisp white desk. The cursor on the screen taunts me to begin typing. I’ve officially begun my first professional job. I joined Foundry as a full-time employee in January. Transitioning from a university to an agency atmosphere has been a scary yet exciting move. The work I put forth is no longer about A’s and B’s,...

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Brand Development, Company Culture, Design, Foundry Team, Q&A

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it "lay" or is it "lie"? Should I use "affect" or "effect"? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as "Grammar Girl" — of QuickandDirtyTips.com. Her website and podcast provide — well just what you'd think: quick and dirty tips to an ever-growing number of topics such as: "Did I Tweet or did I Twitter?" "Funny Misplaced Modifiers" and "Do you capitalize 'Google'?" Luckily,...

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Clients, Company Culture

Who doesn't love chocolate? SmartMeetings did a fine job in selecting this client gift. Apparently it made quite the impression on me since I'm still thinking about it nearly three months later. Each piece of chocolate featured the cover of a 2010 issue; the reproduction quality was amazing. The chocolate was really rich and the pieces were rather large, so I doubt anyone ate more than one (well, not in the same day anyway). This unique gift has my gears...

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