Design, Foundry Team

ONE YEAR DOWN It has officially been a year since we moved into our swanky new downtown digs in The Montage. The re-definition of our office space was a huge part of our rebranding process; we wanted to make sure that it screamed Foundry as soon as you walked through the door. By making the move into our new space we were able to create a flexible, fun, and inspiring work environment. F stands for family here at Foundry, so...

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Advertising, Brand Development, Clients, Company Culture, Design, Foundry Team, Press Releases, Q&A

Foundry is gearing up for a big 2016! We are currently in the midst of evolving our brand, and a big step in that process is re-evaluating our office. As you may have read or seen in the news, owner Jim Bauserman recently purchased the commercial space in The Montage (along with Stacie Mathewson). What does this mean for Foundry? For starters, it means we’re moving! It is also an opportunity to redefine our workspace, help shape our company culture...

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Advertising, Campaign, Design, Featured, Press Releases, Print

Today, we received word that we are a Gold District Winner in the 2014 American Advertising Awards, making us a National American Advertising Awards finalist. The award goes to the "What Beer Are You?" poster created for a DynaGraphics customer appreciation party. Winning an award at the district level is the second step in the three-tiered competition. The national awards will be held on May 31 in Boca Raton, FL. So, what beer are you? Take the test with our...

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Brand Development, Design, Social Media

Have you searched for "social media image sizes" one too many times? Us too. The ever-changing image sizes can be challenging to keep up with, and no one infographic has all of the sizing info we most frequently search for, so we created our own. It's current (currently). Make sure to check back; we'll update it as new sizes come rolling in. Download the Cheat Sheet as a PDF

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Brand Development, Design, Print

The last Sunday in February is always circled in red on my calendar and blocked off a year in advance. It’s the one night I get to be with a guy that’s not my husband – and his name is Oscar. The Academy Awards are Hollywood’s biggest night, where both the couture and the speeches are either breathtakingly good or amazingly bad. In both cases, it’s difficult to look away. Whether I’ve seen most or nearly none of the movies...

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Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Advertising, Brand Development, Campaign, Design, Leadership

As a designer, I do a lot of looking through articles on design blogs and portals every day. In the past few weeks there has been a lot of hubbub in the design community regarding the Madrid 2020 Olympic bid logo. This hubbub for the most part is negative. Also--editor's note--I am not a fan of it. [caption id="attachment_237" align="aligncenter" width="500"] Image via LogoDesignLove.com[/caption] At first glance the logo looks similar in color and shape to the NBC logo. After...

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Brand Development, Company Culture, Design, Foundry Team, Q&A

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it "lay" or is it "lie"? Should I use "affect" or "effect"? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as "Grammar Girl" — of QuickandDirtyTips.com. Her website and podcast provide — well just what you'd think: quick and dirty tips to an ever-growing number of topics such as: "Did I Tweet or did I Twitter?" "Funny Misplaced Modifiers" and "Do you capitalize 'Google'?" Luckily,...

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Advertising, Campaign, Design, Featured, Foundry Team, Press Releases, Promotions

Advertising awards shows are a double-edge sword. On the one hand, they’re a great opportunity to get your work out into the ad community, grab a few kudos (not to mention some shiny hardware), and gain validation that you are in fact the kings and queens of the advertising world. On the other hand, the work is so subjective that you may find some entries don’t blow the socks off the judges in the manner you’d hope, which can lead...

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