Digital Marketing

Is your company producing great marketing that connects with your target audience and inspires action? If you’re like most organizations out there, the answer is no. Sure, there are pieces that stand out — a great tagline that sticks in our head or an innovative use of technology that gets a message out at just the right time — but, if we actually look at a typical marketing campaign from top to bottom, we’re going to see a lot of holes....

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Brand Development, Digital Marketing

We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program.  What are Marketing Silos? You’ve likely been a part of a company or agency with specialty marketing departments. The digital marketing data nerds in one corner, public relations networkers in...

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Digital Marketing

Last week, SMX West wrapped up 85+ sessions for hundreds of search marketers from around the country. Taking place in the heart of Silicon Valley, these digital marketing experts gathered to learn the latest trends in the world of organic search, paid search and a new track this year focused on digital commerce marketing. The two-day event was full of back-to-back workshops including sessions about the rise of digital commerce, how to future-proof your website, SEO for WordPress and how...

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Digital Marketing, Facebook, Social Media

Marketing teams have been using social media platforms to promote their businesses for years. Different industries are seeing different results with social media marketing, but it is getting harder and harder for companies to see large organic growth within their social media platforms. And though over 75% of marketers are using at least one social media platform for their business, less than half say that they are seeing direct results from this strategy. So, what do we do to see...

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Digital Marketing

California has just enacted the biggest privacy law in the U.S. The California Consumer Privacy Act was passed in 2018 and went into effect January 1, 2020. As of yesterday, January 1, Americans are able to demand that companies disclose what personal data they have collected about them, and also ask companies to delete that data. As with Europe’s General Data Protection Regulation (GDPR) from 2018, at least some aspects of the California Consumer Privacy Act (CCPA) could extend beyond...

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Advertising, Digital Marketing

Display ads are everywhere you go on the web, and the prevalence of display ads are becoming greater and greater. However, many of us install ad blockers to get away from them, or we simply scroll past them and actively ignore them to get away from the busyness of too many ads. That is why it is so important to make sure that your ad creative catches the user’s eye, feels relevant to them, and convinces them to complete an...

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Brand Development, Digital Marketing, Web Design

Your website is the first impression you give potential customers on the internet. If someone is looking for information, they will probably do a quick Google search. It’s important that your company’s website accurately represents your brand and shows up at the top of the search results. With over 63,000 searches per second each day, it’s important to set your business apart from the competition. In today’s world, consumers expect companies to have an online presence (read: website) and will...

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Digital Marketing, Social Media

Often times, when businesses think about social media marketing, the first platforms that come to mind are Facebook, Instagram and Twitter. But what about LinkedIn? Can you use this networking platform to broaden the reach of your business? Even though many people view LinkedIn as a place to network and make professional connections, it may be worth considering as part of your social media marketing strategy.  In May 2019, LinkedIn had more than 610 million users worldwide with over 303...

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Advertising, Campaign, Digital Marketing, Web Design

When asked to create landing pages for clients, we stop and think about what the user experience is when landing on the page. How did they arrive on the page? Did they click a paid search ad? Did they come from a social media platform? No matter how a user ends up on a landing page, we strive to make sure each landing page is designed to get the highest conversion rate; either a sales conversion (typically on e-commerce websites)...

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Advertising, Digital Marketing

WHAT IS PPC? Pay-per-click (PPC) is a form of digital advertising and is based on the model that marketers only pay when someone clicks on their ad. PPC marketing ranges from digital display banners to paid search ads, sometimes referred to as text ads. You will often see these ads placed on the sidebars of web pages, within your “feed,” as pop-ups, or at the top of search engine results pages. A quick note: when we mention PPC here, we...

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