Digital Marketing, Facebook, Social Media

Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019 list of Google’s Ranking Factors, social media is mentioned stating that the legitimacy of social media accounts plays a role in Google’s rank, meaning that if your social media account has 10,000 followers and a similar account only has 400...

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Campaign, Digital Marketing

The marketing landscape is constantly changing. Customers are getting more difficult to reach. The tactics that used to be the bread and butter of any type of marketing efforts are all but obsolete now. So maybe you’re a business that has shifted its marketing efforts into the digital realm, but you are seeing poor results. Using an integrated marketing campaign might be exactly what you need to improve your overall marketing strategy. What is an Integrated Marketing Campaign? The success...

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Digital Marketing, Foundry Team, Leadership

Digital marketing is in a constant state of flux. At Foundry, we are leaders in this ever-evolving marketing landscape. Prioritizing these digital efforts is not only important, but critical to our client's success. Today, we'd like to introduce our new Digital Director, Sara Miller. "With consumers spending more and more time online, there’s no question that a sound digital marketing strategy has become the cornerstone to brand success today,” said Kara Brown, chief of operations at Foundry. “Expanding this department...

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Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

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