Digital Marketing, Facebook, Social Media

Marketing teams have been using social media platforms to promote their businesses for years. Different industries are seeing different results with social media marketing, but it is getting harder and harder for companies to see large organic growth within their social media platforms. And though over 75% of marketers are using at least one social media platform for their business, less than half say that they are seeing direct results from this strategy. So, what do we do to see...

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Digital Marketing, Facebook, Social Media

Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019 list of Google’s Ranking Factors, social media is mentioned stating that the legitimacy of social media accounts plays a role in Google’s rank, meaning that if your social media account has 10,000 followers and a similar account only has 400...

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Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

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Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Facebook, Social Media

For months, businesses have been playing the “Facebook Game” – a game of strategy and skill to ensure their content shows up in their follower’s newsfeeds.  Although this game can be easily won with advertising dollars, there is still a desire to crack the code with a natural, organic reach.  Tech Crunch recently reported, “Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed.”  What does this mean...

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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