Digital Marketing, Foundry Team, Leadership

Digital marketing is in a constant state of flux. At Foundry, we are leaders in this ever-evolving marketing landscape. Prioritizing these digital efforts is not only important, but critical to our client's success. Today, we'd like to introduce our new Digital Director, Sara Miller. "With consumers spending more and more time online, there’s no question that a sound digital marketing strategy has become the cornerstone to brand success today,” said Kara Brown, chief of operations at Foundry. “Expanding this department...

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Foundry Team, Leadership

Do you thrive in creative, collaborative, fast-paced environments? Do you know your way around a catchy headline? Are you a Jedi when it comes juggling multiple projects and meeting tight deadlines? We are an award-winning advertising/PR/digital firm that is recognized as a leader in providing creative, strategic, result-driven marketing solutions for a wide range of clients and industries. We build brands that last, create ideas that stick, and have fun doing it - and we 100 percent credit the passionate...

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Company Culture, Foundry Team, Leadership, Press Releases

“Leaders inspire others to dream more, learn more, do more and become more.” – John Quincy Adams As a leading full-service marketing agency in Reno, we know how fundamental great leadership is to the success of our team. A great captain knows how to chart the mercurial seas of marketing, keep her sailors creatively nourished, and not only keep the ship afloat, but thriving in the seas of change. Which is why we are proud to introduce you to Kara...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Clients, Company Culture, Foundry Team, Leadership

This time of year, there are so many easy ways to give back. Help an elderly neighbor shovel the driveway once the snow hits. Start a chain of random acts of kindness by paying for the coffee order of the stranger in the car behind you in the drive-through. Or give back on a bigger scale through an office-wide effort. One of our traditions at Foundry is participating in the Boys and Girls Club’s Adopt-A-Family program. We also love getting...

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Company Culture, Foundry Team, Leadership

So you’ve landed your first job. Now what? A bouquet of bright sharpies sits next to my black inbox, telephone and computer on a crisp white desk. The cursor on the screen taunts me to begin typing. I’ve officially begun my first professional job. I joined Foundry as a full-time employee in January. Transitioning from a university to an agency atmosphere has been a scary yet exciting move. The work I put forth is no longer about A’s and B’s,...

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Campaign, Clients, Foundry Team, Leadership, Press Releases, Public Relations

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: "Is the press release dead?" As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free reign to throw a bunch of words on paper that he or she feels is “newsworthy” and send it to every media outlet in town....

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Advertising, Brand Development, Campaign, Design, Leadership

As a designer, I do a lot of looking through articles on design blogs and portals every day. In the past few weeks there has been a lot of hubbub in the design community regarding the Madrid 2020 Olympic bid logo. This hubbub for the most part is negative. Also--editor's note--I am not a fan of it. [caption id="attachment_237" align="aligncenter" width="500"] Image via LogoDesignLove.com[/caption] At first glance the logo looks similar in color and shape to the NBC logo. After...

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