Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Featured, Press Releases, Promotions, Special Events

-Be the first to experience northern Nevada’s only Luxury+ IMAX theatre at the Legends at Sparks Marina- Sparks, Nev. (Jan. 22, 2014) – Northern Nevada has been anxiously awaiting the opening of our area’s only Luxury+ and IMAX experience and at 12:01 a.m. on Wednesday, Feb. 12 the wait will finally be over. Galaxy Luxury+ IMAX at the Legends at Sparks Marina will officially open its doors to moviegoers with northern Nevada’s only IMAX showing of “RoboCop.” Tickets and reserved...

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Clients, Promotions, Social Media

One nice thing about a career in advertising: No two days are the same. Especially when you have a client like the Dolan Automotive Group, owners of Reno Toyota, Lexus of Reno and Reno Mazda Kia. As many northern Nevada residents know, the Dolans are up for anything when it comes to their monthly promotions. For those of us at Foundry, that means some pretty strange shopping excursions. One day your assignment is to find the perfect shade of red...

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Advertising, Campaign, Design, Featured, Foundry Team, Press Releases, Promotions

Advertising awards shows are a double-edge sword. On the one hand, they’re a great opportunity to get your work out into the ad community, grab a few kudos (not to mention some shiny hardware), and gain validation that you are in fact the kings and queens of the advertising world. On the other hand, the work is so subjective that you may find some entries don’t blow the socks off the judges in the manner you’d hope, which can lead...

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