Public Relations

3 Strikes Against the Houston Astros The celebration and fanfare of the 2019 World Series may be settling, but baseball is not out of the headlines yet. While most front offices are deep in preparation mode for winter meetings and offseason signings, the Houston Astros organization is working through a public relations windstorm of chaos involving two large crises that have surfaced over the last two months and are in jeopardy of becoming the experts on crisis mismanagement.  Rewinding to...

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Brand Development, Campaign, Clients, Foundry Team, Public Relations

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some digital confetti, as the Boys & Girls Club of Truckee Meadows was selected among hundreds of the largest Clubs across the country for implementing the...

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Advertising, Brand Development, Public Relations, Social Media

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience. Consumers use hashtags to search for conversations that are taking place on social media so that...

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Advertising, Public Relations

Mos Eisely Spaceport, Tattooine (May 4, 2016)- One of my earliest memories is of watching Star Wars. To my innocent young mind everything about the galaxy far far away was black and white. Old Ben and Luke Skywalker were the architects of the shining city upon the hill and Darth Vader and his stormtroopers were undoubtedly heathens purposed only to destroy everything that is good in the universe. Over the years I’ve learned you can’t be so steadfast in your...

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Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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Advertising, Company Culture, Foundry Team, Public Relations

Connor Christiansen joined the Foundry as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what his time in the office has taught him about gender in the PR industry.  PR OFFICE, Baus. (03/08/16)— Jon Hamm’s award-winning run as Sterling Cooper’s macho-man...

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Clients, Press Releases, Public Relations, Social Media

FOR IMMEDIATE RELEASE RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year. The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Campaign, Clients, Foundry Team, Leadership, Press Releases, Public Relations

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: "Is the press release dead?" As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free reign to throw a bunch of words on paper that he or she feels is “newsworthy” and send it to every media outlet in town....

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Advertising, Brand Development, Public Relations

*This article was published in the Reno Gazette Journal's "Your Voices" column on March 28th, 2012. We are fortunate to have organizations that are working hard to push out the good word about Reno-Tahoe — EDAWN, RSCVA and NNDA, just to name a few. Along the way, every organization has developed numerous slogans. And while I’m sure that each slogan is rooted in solid thinking and supported by some level of research, I would ask all of the agencies promoting...

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