Social Media

This past week, our social media team attended Social Media Marketing World, a conference in San Diego, California. They were able to learn from social media pros who specialize in Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Traveling to this three day conference, they had one question in mind: where is the world of social media marketing heading in 2020?  With all of the social media platforms that are available in today’s world, it is hard to keep up with...

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Digital Marketing, Facebook, Social Media

Marketing teams have been using social media platforms to promote their businesses for years. Different industries are seeing different results with social media marketing, but it is getting harder and harder for companies to see large organic growth within their social media platforms. And though over 75% of marketers are using at least one social media platform for their business, less than half say that they are seeing direct results from this strategy. So, what do we do to see...

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Digital Marketing, Social Media

Often times, when businesses think about social media marketing, the first platforms that come to mind are Facebook, Instagram and Twitter. But what about LinkedIn? Can you use this networking platform to broaden the reach of your business? Even though many people view LinkedIn as a place to network and make professional connections, it may be worth considering as part of your social media marketing strategy.  In May 2019, LinkedIn had more than 610 million users worldwide with over 303...

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Advertising, Social Media, TV, Video

A quick guide to long and short-form video content I’m Kevin Stamps, I’m the director of the production department here at Foundry. Throughout my time here I’ve worked with clients on both large and small video and photography production. If you’ve been involved in any aspect of video creation, you’ve probably been on one end of the question, “How long do you want this video?” Most often it feels like choosing an arbitrary number from follow up questions including: “How...

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Digital Marketing, Facebook, Social Media

Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019 list of Google’s Ranking Factors, social media is mentioned stating that the legitimacy of social media accounts plays a role in Google’s rank, meaning that if your social media account has 10,000 followers and a similar account only has 400...

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Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

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Brand Development, Social Media

Social media is a huge part of life. Your social media page is, more often than not, the first chance you have to make a good impression. Whether your goal is to grow and engage with your customer base or build a following for your personal account, a strong social media page can be a vital tool. In today’s crowded online world, standing out is not always easy. Luckily, Foundry’s crack team of social media experts are here to offer...

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Advertising, Brand Development, Public Relations, Social Media

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience. Consumers use hashtags to search for conversations that are taking place on social media so that...

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Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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