Campaign Development That Delivers
While we don’t like to play favorites at Foundry, we must admit that campaign development holds a special place in our hearts. It is, after all, a combination of the things we like best – strategy and creativity, planning and implementation, data and design.
What do we mean by campaign development? Simply put, it is the creation of an organized, holistic approach for connecting your message with your target audience to achieve your goals. It provides a framework for effective communication that takes into account a variety of factors, including brand, audience, market and media.
Foundry specializes in strategic campaigns built on creative, compelling and consistent narratives that can be deployed across any media. In an age of information saturation, this ability to deliver messaging that rises above the rest and resonates with your audience is critical to success. Additionally, our data-driven approach allows us to research markets, monitor results and refine tactics on an ongoing basis, helping deliver maximum return on investment for our clients.
As a full-service campaign development agency, Foundry brings together the expertise of our creative, data, digital, planning and buying specialists to streamline this often-complex process and create campaigns that clients and consumers love.
What to Expect When Working With Us
You’re ready to take your organization’s communication to the next level…now what? Foundry’s campaign development services are broken down into seven major stages.
Our Campaign Development Services
Foundry takes pride in our strategic and well-rounded approach to helping brands reach their audience and their goals. Our team brings decades of experience to bear, providing a one-stop shop for all campaign development services.
Strategy, Research and Analysis
Our account executives and marketing strategists are experts at getting to know you and understanding the vision and goals that are the heart of your organization. They are our “big picture” people, marshaling timely and accurate information about your brand, target audience, climate and competitors and developing a strong strategy to guide campaign messaging and media.
The artistic souls in our creative services department are messaging gurus. They work to develop consistent, cohesive content that is reflective of your campaign strategy. Whether it is providing on-brand design, stirring print or smart digital copy, beautiful photography, professionally produced video, event planning or more, our creative team knows how to make you look your best.
Creative Media Planning and Buying
Our media team has decades of experience buying across all advertising channels in markets of all sizes. They can help determine the best media for your message and optimize the placement of that message based on your brand, budget and overall strategy.
Digital and Web Services
It’s hard to overstate the importance of the internet when it comes to sharing your message. That’s why we have an entire team dedicated to helping you reach consumers where they spend much of their time. From data analytics to search engine optimization to social media, our digital and web services team loves nothing more than implementing and evaluating your online strategy.
“Foundry leads through analysis, experience and creativity. They give high importance to our ROI in relation to marketing budget. The team members complement each other in real-world experience and offer solutions in and out of scope of work. They are able to identify strategies to significantly increase our page rankings in a short amount of time. All meetings/discussions are fruitful with brainstorming, exceptional listening skills and deep understanding of the digital marketing world.”
– Tracy Harven, Chief Marketing Officer, Tableforce