Logo & Visual Identity

Logos & Identity Packages That Connect Consumers to Your Brand

There’s a good chance that you can immediately recognize a few dozen logos out of the thousands of marketing messages you see on a daily basis. Of course, some come right out and tell you the name of their brand – Google written in primary colors when you open your browser window or the white Coca-Cola script emblazoned on the side of a red truck. But there are also symbols you probably know even if the brand name isn’t spelled out for you – think golden arches on a roadside sign, a two-tailed green mermaid on a white cup or the iconic swoosh on a shopping bag.

A logo is just one part of your overall visual identity and brand, but it is an extremely important element when it comes to making quick connections with consumers. As a full-service logo and visual identity agency, Foundry specializes in strategic and creative design services. We love working with our clients to develop – or redevelop – the symbols, colors, imagery and typography that comprise their organization’s visual identity and strengthen their brand.

What to Expect When Working With Us

At Foundry, we take great pride in our work as a logo design and visual identity agency. We love getting to know the people and products that make up an organization. And we understand that your brand is the foundation for all that follows. That is why our first step is to understand the mission, values and goals at the core of your business.

From there, our experts get to work. Our research team looks at the market, competitors and positioning while our creative services team relishes the opportunity to dive into design. This combination “science and art” approach leads to the development of logos and visual identity that works on both a strategic and aesthetic level. At all stages, we work closely with your team, providing options and incorporating feedback until we arrive at a final design that reflects and promotes your brand at the highest level.

Brand Identity, Visual Identity…What Does It All Mean?

“Your brand is what other people say about you when you are not in the room.” This now-famous quote is attributed to Amazon founder Jeff Bezos, and while true, it is only part of the story.

When we talk about your brand identity, what we are really talking about is how your organization’s mission, values and goals inform delivery of your product, service and communication with consumers, as well as external perceptions about your organization. The best brands exist where those two realities align.

Your logo and visual identity are just one (albeit vital) part of this – the tangible, graphic representations of your brand. They provide a shortcut for consumers to recognize your organization, recall their experiences, react emotionally and act proactively to seek out your product or service.

Our Logo & Corporate Identity Package Services

As a full-service creative agency, our team of experts is well-versed in providing standalone logo design services, as well as addressing logo and visual identity needs in conjunction with brand identity, campaign development, web design and more.

Logo Design

As the symbol that embodies your brand, your logo is the centerpiece of your visual identity. It should be relevant to your organization and industry, simple and versatile, distinctive and memorable, protectable from trademark infringement and consistently deployed across all media and materials. Oh, is that all? Luckily, our experience as a logo design agency means that coming up with the perfect logo is our favorite kind of challenge.

Style Guide Creation

Visual identity is more than your (extremely awesome) logo. It is the colors, images, fonts and even tone that are used in print materials, website design and advertising. It determines the placement of visual elements and can inform the design of your physical space. We specialize in developing clear, comprehensive and beautiful brand style guides that provide well-defined, accessible and consistent guidelines for your organization.

Identity Packages

Identity packages typically include letterhead, envelopes and business cards, but may also include a myriad of other materials, such as note cards, prescription pads, stickers, stamps, e-signatures, you name it. We will create an identity package that effectively communicates your brand and becomes the coolest card in their wallet.

Logo or Visual Identity Revitalization

Even established, successful brands may benefit from an occasional update to their logo or visual identity. Whether the result of an organizational pivot, changes in the market or the evolution of your target audience, there are times that it makes sense to either redesign (overhaul) or refresh (tweak) your visual representation. Our team can help you determine the appropriate path and guide you through every step of the journey.

“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”

– Sarah Kazhe-Kirgan
Director of Marketing, Inn of the Mountain Gods Resort and Casino