Web & Digital

Digital Marketing that Delivers

At Foundry, we know that digital marketing serves as a powerful platform for your organization to share its message. That’s why our full-service digital marketing team will partner with you in building a strong online presence, increasing awareness, interest and sales.

At its core, marketing has always sought to link products and services with the right audience. And in an increasingly interconnected world, the right audience for your organization can be found online. In fact, of the more than 4 billion Internet users in the world in 2019, the average user spent almost seven hours a day, or 100 days per year, on the web. But where on the web are your customers? And what is the best way to reach them?

That is where we come in.

Our job is to determine which digital channels provide the most direct and effective way to reach your audience. We then employ a custom digital strategy and leverage cutting-edge tools to reach your customers at the right time and with the right message. The result? We excite customers and grow your revenue.

Our Digital Marketing Services

The phrase “digital marketing” is thrown around a lot these days. But what does it really mean? And what makes it different from other forms of marketing?

At face value, digital marketing is simply any marketing performed online, ranging from your organization’s website or social media page to customer emails to paid advertising on search engines.

As a full-service digital marketing agency, we view things a little differently. Digital marketing offers the unique ability to understand the intent of a potential customer. The items and ideas for which they actively search and the social channels with which they engage help us learn their needs. Armed with this information, we are able to deliver the right message, at the right time and in the right format—creating a win-win for the customer and your business.

Foundry offers a suite of digital marketing options that can be mixed and matched to meet your individual needs.

What to Expect When Working With Us

Our digital marketing team is comprised of proud data nerds and creative thinkers who specialize in a variety of digital channels and who believe that digital marketing shouldn’t be intimidating. We keep on top of the latest digital trends without losing sight of the foundation of our work—the needs of your brand and customers.

Together, we have decades of digital marketing experience and have delivered successful campaigns for businesses throughout the United States and beyond, helping drive traffic, increase leads and sales, and delivering real results that improve our clients’ bottom lines.

Experience Matters

At Foundry, our two guiding principles are products and people. We take pride in crafting products that stand the test of time, and we believe the only way to do that is by forming trusted partnerships with our clients. That means first listening to you and understanding your objectives. After all, growing your business is at the heart of our business.

As we learn more about your organization and research your industry and audience, we are able to create a custom digital marketing strategy designed to increase your online business while optimizing your budget.

Choosing the right platforms, creating compelling content and implementing your digital marketing strategy is only the beginning, though. Once your digital content goes live, we continually track performance and provide clear, data-driven results. In this way, we are able to evaluate and refine our work to ensure you are reaching your target audience in the most effective and efficient manner.

You can’t build a successful online presence without first knowing the product, the customers and the tools at your disposal. Our team works with you to understand your organization and objectives and builds a custom digital marketing strategy that optimizes your budget while delivering real, measurable results.

Digital Strategy

As traditional marketing has evolved in the digital era, emphasis has shifted from simple transactions to relationship building. Content marketing creates and distributes content that is valuable to your customers, increasing brand awareness and loyalty and ultimately growing sales.

Content Marketing

Your website is a reflection of your brand and is often your customers’ first introduction to your organization. Our professional website designers can ensure your site is friendly and easy-to-use, helping convert visitors to customers.

Web Design & Development

Our digital marketing team makes it easy for potential clients to find you by increasing your visibility on search engine results pages through targeted website content.

Search Engine Optimization (SEO)

There are hundreds of social media platforms where users share their opinions and experiences. Our social media experts help narrow the focus to the most relevant sites for your audience and engage with them in a meaningful way.

Social Media

Stand out from the crowd and connect with the specific audiences you want to reach with a targeted digital media plan. Through paid search, display advertising, paid social and remarketing campaigns, we identify the right combination of audiences, formats, creative design and messaging to achieve your goals within your ad budget.

Digital Media

There are more than 3.9 billion active email users, with 99 percent of account owners checking their email on a daily basis (Statista 2019, Data & Marketing Association 2019). As a result, direct, well-targeted and curated email messages to prospective and current customers still offers an extremely high return on investment (ROI).

Email Marketing

“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”

– Sarah Kazhe-Kirgan
Director of Marketing, Inn of the Mountain Gods Resort and Casino