Digital Marketing that Delivers
At Foundry, we know that digital marketing serves as a powerful platform for your organization to share its message. That’s why our full-service digital marketing team will partner with you in building a strong online presence, increasing awareness, interest and sales.
At its core, marketing has always sought to link products and services with the right audience. And in an increasingly interconnected world, the right audience for your organization can be found online. In fact, of the more than 4 billion Internet users in the world in 2019, the average user spent almost seven hours a day, or 100 days per year, on the web. But where on the web are your customers? And what is the best way to reach them?
That is where we come in.
Our job is to determine which digital channels provide the most direct and effective way to reach your audience. We then employ a custom digital strategy and leverage cutting-edge tools to reach your customers at the right time and with the right message. The result? We excite customers and grow your revenue.
Our Digital Marketing Services
The phrase “digital marketing” is thrown around a lot these days. But what does it really mean? And what makes it different from other forms of marketing?
At face value, digital marketing is simply any marketing performed online, ranging from your organization’s website or social media page to customer emails to paid advertising on search engines.
What to Expect When Working With Us
Our digital marketing team is comprised of proud data nerds and creative thinkers who specialize in a variety of digital channels and who believe that digital marketing shouldn’t be intimidating. We keep on top of the latest digital trends without losing sight of the foundation of our work—the needs of your brand and customers.
At Foundry, our two guiding principles are products and people. We take pride in crafting products that stand the test of time, and we believe the only way to do that is by forming trusted partnerships with our clients. That means first listening to you and understanding your objectives. After all, growing your business is at the heart of our business.
You can’t build a successful online presence without first knowing the product, the customers and the tools at your disposal. Our team works with you to understand your organization and objectives and builds a custom digital marketing strategy that optimizes your budget while delivering real, measurable results.
As traditional marketing has evolved in the digital era, emphasis has shifted from simple transactions to relationship building. Content marketing creates and distributes content that is valuable to your customers, increasing brand awareness and loyalty and ultimately growing sales.
Your website is a reflection of your brand and is often your customers’ first introduction to your organization. Our professional website designers can ensure your site is friendly and easy-to-use, helping convert visitors to customers.
Our digital marketing team makes it easy for potential clients to find you by increasing your visibility on search engine results pages through targeted website content.
Search Engine Optimization (SEO)
There are hundreds of social media platforms where users share their opinions and experiences. Our social media experts help narrow the focus to the most relevant sites for your audience and engage with them in a meaningful way.
Stand out from the crowd and connect with the specific audiences you want to reach with a targeted digital media plan. Through paid search, display advertising, paid social and remarketing campaigns, we identify the right combination of audiences, formats, creative design and messaging to achieve your goals within your ad budget.
There are more than 3.9 billion active email users, with 99 percent of account owners checking their email on a daily basis (Statista 2019, Data & Marketing Association 2019). As a result, direct, well-targeted and curated email messages to prospective and current customers still offers an extremely high return on investment (ROI).
“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”
– Sarah Kazhe-Kirgan, Director of Marketing, Inn of the Mountain Gods Resort and Casino