Digital Strategy That Streamlines Customer Experience
Today, there is more information about consumer behavior, product competition and market performance available than at any point in human history. The tricky part is knowing how to distill the massive amounts of data into useful insights that allow your organization to engage with your audience in the most meaningful, effective and efficient manner possible.
That is where a digital strategy agency like Foundry comes in.
Our team specializes in leveraging the incredible information and data analysis tools at our disposal to learn about your target audience, including their needs, preferences and media habits. We dissect the user experience, figuring out where, when and how individuals interact with your brand. We then apply this intelligence and a suite of technological capabilities to develop a comprehensive digital strategy.
A comprehensive digital strategy provides both a framework and an action plan for connecting your message with your customers to achieve your goals. It ensures that your communication is consistent, user-friendly and deployed across the most appropriate digital mediums, thus delivering the maximum return on investment (ROI).
What to Expect When Working With Us
We’ll go ahead and say it: digital strategy services are at the heart of modern-day digital marketing campaigns. And at the heart of any effective digital strategy are good people and good products. At Foundry, we are proud to have built our organization around these fundamental principles.
Digital Strategy Services
Foundry’s team of experts has successfully managed digital strategy campaigns for clients across a variety of industries, including travel, tourism, entertainment, B2B, automotive, media, casinos, resorts and retail. Our digital strategy consulting comprises four primary services.
- Organizational Assessment and Research
We begin…at the beginning. An effective digital strategy is built upon understanding your brand, mission and goals. We also study your existing target audience, user’s digital interactions with your product or service and current market conditions. This overview helps identify organizational strengths and opportunities for innovation and clarifies your objectives and goals.
- Audience Research
Our data scientists specialize in collecting, organizing and analyzing information about your consumers’ needs, attitudes and habits. This often leads to fresh insights, allowing us to hone in on the most appropriate target audience for your organization, identify touchpoints (where and how consumers interact with your brand) and determine the most effective forms of messaging.
- Competitive Analysis
Similar to our analysis of your target audience, we thoroughly research the competitive environment. We perform an in-depth analysis of the strategy and tactics employed by organizations with high market share. We use a suite of digital tools to determine the marketing channels, methods and metrics that are most successful and identify opportunities to improve your market position.
- Digital Strategy
Based on this research and analysis, our strategic experts develop a framework appropriate to your brand and audience. This strategy aligns with your existing organizational strategy. It includes the addition or optimization of touchpoints and technological capabilities to streamline the consumer experience. And it provides a comprehensive, proactive and adaptable plan for engaging with your customers across all relevant digital platforms.
Once you have a digital strategy in place, our team is also ready and willing to help you implement it. We have vast, in-house experience with a full array of digital products and services, including online product marketing platforms, social media, email marketing, paid media management and much more.
“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”
– Sarah Kazhe-Kirgan, Director of Marketing, Inn of the Mountain Gods Resort and Casino