Email Marketing That Delivers
Every few years, we run across an article that talks about the demise of email. Don’t believe the rumors! Email remains one of the most popular forms of communication globally, and email marketing consistently offers the highest return on investment (ROI) across all media channels.
Consider the following:
- There are over 4 billion active email users in the world today (Statista).
- More than 90 percent of account owners check their email on a daily basis (Data & Marketing Association).
- Approximately 3 in 5 consumers indicate marketing emails influence their purchasing decisions (SaleCycle).
- For every dollar spent on email marketing, the average ROI is $40 (Litmus).
As a full-service email marketing agency, Foundry understands the power of digital communication when it comes to connecting with your customers. We also understand the delicate balance of providing relevant, actionable email content that drives customers toward–not away from–your brand. That is why we specialize in delivering direct, curated and well-targeted messages that boost customer engagement and your bottom line.
What to Expect When Working With Us
Email marketing–when done right–is an exceptionally effective method for connecting with prospective and current customers in a specific and personal way. Foundry is proud to be a proven leader in the field. Over the past 25 years, we have worked with everyone from small businesses hoping to grow their brand to national companies seeking a fresh approach to consumer outreach.
Our Email Marketing Services
The most successful email marketing campaigns offer real value to current and prospective customers on a continuing basis. The Foundry team has decades of experience developing, implementing and managing campaign strategies that connect with consumers, showcase your brand and drive conversions. As a professional email marketing firm, we are a one-stop shop for all your email marketing services.
- Email Campaign Strategy
Knowing where you are and where you want to go is a critical first step on any journey. Our account executives and strategy gurus dive right in, learning about your organization’s brand, needs and budget. We contextualize your position in the industry, researching economic indicators and competitors. And we use powerful digital analytics to identify your target audience. Armed with this information, we are able to establish your email marketing goals and develop the strategy, messaging and schedule to get you there.
- Email Campaign Implementation
Once we receive your approval for the email campaign strategy, our creative and design teams get to work on messaging. This includes creating concise, compelling content and designing and coding attractive, user-friendly and responsive email templates. We build targeted audience lists, integrating existing customers and subscribers with new leads. We then schedule and distribute communications through an email marketing platform appropriate to your needs.
A Word about MailChimp
Email marketing services provide user-friendly software to manage, streamline, test, automate and personalize email communication. This is particularly valuable for businesses reaching out to large, often segmented, audiences. While there are a number of services to choose from, MailChimp has long been among the most popular. As a MailChimp agency partner, Foundry’s team includes certified email marketing experts who have extensive experience and advanced training on the platform.
- Email Campaign Management
Getting a commercial email in the inbox of a consumer involves a lot more than most people think. Mail systems (think Gmail or Yahoo) use an authentication process to ensure security and deliverability of emails sent to their users. They do this by verifying sender information against the domain name system (DNS) and comparing previous user engagement with emails from the sender, among other steps. Mail that meets these standards is deemed legitimate; mail that doesn’t winds up in spam folders. Our technical team has extensive experience with email authentication and provides ongoing list management, updating DNS records, removing unengaged subscribers and ensuring that your emails lists are effective and deliverable.
- Email Campaign Evaluation
Our work doesn’t stop when your emails are delivered. We are constantly tracking and monitoring key performance indicators (KPI), including subscribers, delivery, open and click-through rates, conversions and bounce rates. We are also able to employ A/B testing during implementation to compare audience segments, different subject lines or multiple versions of content. Our transparent evaluation and reporting methods help us assess, measure success and make improvements on a regular basis.
“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”
– Sarah Kazhe-Kirgan, Director of Marketing, Inn of the Mountain Gods Resort and Casino