Search Engine Optimization (SEO)

SEO That Drives Real Results

When a customer goes online and types in a keyword related to your business, does your organization appear on the first page of search results? If not, you are missing out on the majority of your potential customers, as 75 percent of people won’t click beyond that first page (HubSpot Marketing Data 2017).

Search Engine Optimization (SEO) is a vital component of today’s digital marketing landscape. At its core, it is a simple concept, seeking to increase the number and quality of visitors to your website by organically boosting your site’s position in the list of search engine results of the most relevant sites to meet a person’s needs. In reality, achieving these rankings can often be a complex process that involves doing a lot of things right.

With nearly 7 billion Internet searches performed each day and 53 percent of website traffic coming from organic search, SEO isn’t a passing trend or a luxury (Internet Live Stats 2020). And while it is one of the most effective forms of digital marketing, it is also one of the trickiest to get right. That is why employing an experienced SEO company like Foundry is critical.

Our team can analyze your current online presence and positioning; determine how that relates to competitors and the industry as a whole; and identify your greatest attributes and opportunities for growth when it comes to reaching your customers via the search engines, ultimately increasing site visits and sales.

What to Expect When Working With Us

Foundry’s SEO services are built upon the same core values that drive us everyday: strong products that stand the test of time and good people with whom we build lasting relationships.

We then employ qualitative and quantitative methodologies to analyze the entire picture. We know that SEO is both an art—understanding your brand and objectives, developing a strategy and creating appropriate content—and a science, with rankings based on hard data and search engines standards governing what tactics sites can use to improve those rankings. Researching what works (and doesn’t!) is the cornerstone to SEO success.

That is where a full-service digital marketing agency like Foundry comes in. Our team is comprised of both the creative “artists” and data “scientists” who can look at the whole picture, implement the most effective and efficient tactics with respect to your budget and leverage the power of the Internet to deliver real results for your organization. Once implemented, we provide transparent tracking and reporting of the data, allowing us to evaluate and modify our approach to best serve you, your customers and your bottom line.

Our SEO Services

How does a business appear at the top of your customers’ Google search results? It isn’t by accident. Search engines use algorithms to determine how websites are “ranked”and take into account a number of factors, including relevance, technical performance and ease of use, content depth, breadth and value, as well as geographical proximity.

The data-driven nature of search engine optimization means that we can identify and quantify these factors, as well as analyze, test, implement and evaluate the actions that will take you to the top of the search page and increase your bottom line.

  • Keyword Research & Strategy
    Knowing what your audience is seeking is “key” to search engine optimization. Think of this as the basic investigative work to understand your audience. Who is searching? What are they searching for? When and where are they looking? And how would they like the information delivered? Foundry’s keyword research answers those questions, allowing us to develop the best strategy for incorporating information that boosts your website’s position in the rankings.
  • Competitive Analysis
    Your top competitors are employing SEO strategies to improve their own online visibility. We analyze your competitors’ keywords, content and links to understand what works best in your industry, as well as identify opportunities to distinguish your company and position you at the top of the rankings.
  • Site Speed & Technical Enhancements
    Search engines like Google give higher rankings to websites that load quickly and perform well technically. Our team can help increase your site’s speed and improve user experience. These enhancements have the added benefit of decreasing the number of people who “bounce” away from your website after viewing just one page, compounding the positive effect and helping your site move up the search engine results page.
  • Content Creation & Optimization
    You can’t build success without a strong foundation, and at Foundry, we understand that your brand is the foundation of all that we do. Our professional copywriters combine the art of telling your story in a clear and compelling manner with the science of well-chosen headlines, tags, titles, keywords and content types. This ensures that visitors can find your page and that, once they are there, they are motivated to employ your services.
  • Linkbuilding
    Search engine rankings take into account external validation, as measured by the number and quality of outside sites that link to your pages. Linkbuilding is a time-consuming process and must be organic (not paid) in order for Google to consider it legitimate. Foundry’s focus on strong brands and partnerships—putting out valuable, credible information and building relationships with trusted industry and media sources who want to share that information—makes this a natural fit with our ethos.
  • Local SEO
    Mobile use of the Internet continues to grow, and nearly half of all search engine queries are seeking local information (Go Gulf 2019). Google accommodates this by mapping and displaying a “snack pack” of three location-based results at the top of each page when a local search is performed. If your organization serves a specific geographic area or has a physical storefront, Foundry’s local SEO experts can optimize your site to appear here more frequently, driving more local customers to your business.

“With various restaurant concepts throughout the country, each in unique markets and facing various challenges, the Foundry is eager to make suggestions and optimize our marketing strategies.  The entire team was professional and supportive and their workflow made it easy to communicate our needs and see a result.

 The Foundry provided expertise in SEO and digital search and social media advertising, for which we saw great results. Our web traffic increases steadily and we were able to review those metrics with them on a regular schedule.  

Over the past year, we implemented four takeout concepts and the Foundry quickly adapted bringing us creative designs, brand kits, logo design, online presence, social media strategy, and more.  We genuinely felt that the entire team had our best interest in mind and was cheering us on throughout the process. Thank you, Foundry, for your ongoing support and dedication to our success!”

– Hannah Falkosky, Director of Sales & Marketing, Grill Concepts Inc.