Social Media Marketing That Matters
If you are reading this, chances are you already appreciate the important role social media can play in promoting your brand. In our digital era, social platforms like Facebook, Twitter and Instagram have a broad and powerful reach when it comes to identifying and engaging with your target audience.
Consider the following statistics:
- There are 4.2 billion active social media users today. That number’s grown by half a billion in the past year alone, and now represents nearly 54 percent of the global population (Datareportal).
- The typical user spends 2 hours and 25 minutes on social media per day (equivalent to two workdays per week). That’s a 20 percent increase over the past five years (Datareportal).
- Approximately 55 percent of social media visitors use social media to research products, and consumers are 71 percent more likely to make a purchase if referred by social media (GlobalWebIndex, HubSpot).
All that is to say, your target audience can almost certainly be found on social media. The key is being able to provide them with valuable, relevant and engaging content at the right time, in the right place and via the right messenger.
That’s where a full-service social media marketing agency like Foundry comes in.
Our team has decades of experience across a variety of social media channels. Our social media marketing services are built around data-driven insights and a strategy specific to your brand needs. We have experts specializing in content creation, event promotion, community management and influencer marketing services. Together, we leverage the power of social media to increase your reach, build brand awareness and meet your organizational goals.
What to Expect When Working With Us
Foundry’s social media services are built around the twin pillars of good products and good people. We love working with great organizations to develop social media strategies that showcase their product and fit within their brand, goals and budget.
The Role of Social Media Marketing Services in Digital Marketing
Digital marketing is an umbrella term that refers to the online promotion and sale of products and services. It typically includes social media marketing, as well as website design and development, search engine optimization, email marketing and more.
At Foundry, we believe that social media marketing should be considered its own unique discipline, working in concert with other elements of your digital strategy. It should not be treated as a default component of your digital marketing plan–and certainly not as an afterthought.
Why do we take such care to distinguish between digital marketing and social media marketing services?
Social media is unlike almost any other medium in that its users are not passive consumers of information. They are active members of a community. They can generate, share and react to content. They can engage in conversations. And, because social media moves at lightning fast speed, they are accustomed to rapid, real-time responses.
There is no “set it and forget it” when it comes to effective social media strategy. It is a fulltime job. It requires not just the ability to generate and post relevant, entertaining content appropriate to your audience and platform, but the willingness to routinely monitor and moderate discussions, listen to feedback and engage with community members.
Our digital team members have expertise in both social media management and community management. We act as an extension of your team, keeping our fingers on the pulse of the digital community.
Our Social Media Marketing Services
In the internet age, social media marketing is a necessity. As a social media marketing agency, Foundry’s team of experts specialize in building strong social media strategies that chart a plan for growth, engaging the right people and showcasing your brand in a tailored manner.
Our social media marketing services include:
- Research & Strategy
We use powerful web analytics tools to collect, organize and examine data relevant to your brand, product and audience. The insights we glean, in conjunction with your organizational goals, help us build an efficient, effective strategy to connect your message with your audience across all relevant social media platforms.
- Content Creation & Production
We specialize in creating on-brand content that is compelling, consistent and platform-specific. Our creative team specializes in arresting visual imagery and high-quality copy that resonates with your audience. We then employ customized metrics to determine the best time to post content for maximum user engagement.
- Event Promotion
Social media provides a fantastic venue to connect with audiences before, during and after an event. Our team works to generate buzz through custom giveaways or promotions, calendar countdowns or sneak peeks. We boost interest in your event through live tweets, interviews or hashtags. And we can follow up with attendees after an event through surveys or provide highlight or summary information so people know what they missed.
- Content Calendar Creation
Part strategy, part management system, the content calendar provides the organizational framework for your social media posts across all platforms. It ensures consistency in messaging. It builds in time to brainstorm, create and copyedit well-crafted, relevant content. And it helps schedule a stream of coordinated and timely communications.
- Community Management
When it comes to social media, “community” refers to a group of people congregating around a common interest or goal on a specific digital platform. Our community managers work as brand advocates within your organization’s communities, listening to feedback, identifying and engaging with new members and monitoring and facilitating community discussions.
- Reporting & Analysis
We are constantly measuring social media successes against your organization’s goals and key performance indicators (KPIs) like reach, engagement and conversions. This allows for consistent reporting and provides a foundation for educated decision-making and efficient budgeting when moving forward in campaigns.
Our Influencer Marketing Services
According to the Digital Marketing Institute, nearly half (49 percent) of consumers depend upon influencer recommendations, only slightly lower than 56 percent of consumers who rely upon the recommendations of friends. Additionally, 40 percent of consumers indicate they purchased something after seeing it on Twitter, Instagram or YouTube.
As an influencer marketing agency, Foundry offers a full suite of services tailored to your product or industry. These services include:
- Developing a strategy based on organizational goals and target audience
- Identifying influencer(s) who best match your target audience
- Managing logistics, including legal contracts with influencers
- Creating campaign content that resonates with your audience
- Measuring and analyzing results against key performance indicators
Through takeovers, collaborations, partnerships and appearances, influencer marketing can be an extremely important layer to your marketing plan.
“Our relationship with Foundry goes back over 20 years. Together, we have worked hard to create a distinctive brand for Dolan Auto Group that we feel is truly unique in the automotive category. They bring big ideas, work well with our team and are a very valued partner.”
– Ryan Dolan, Principle – CEO, Dolan Auto Group