An Integrated Marketing Agency That Inspires
When we say that Foundry is an “integrated marketing agency,” what we really mean is that we offer a full-service approach to reaching your customers.
Integrated marketing combines your organization’s branding, public relations and advertising functions and deploys them across a variety of channels, from “traditional” vehicles like print, radio and television to website, social and digital media.
Instead of focusing on individual, “one-off” marketing services, integrated marketing recognizes all marketing elements as interconnected and part of a larger buyer’s journey. We know that consumers don’t receive information in a vacuum, and the compounding effect of multiple, well-targeted and on-brand messages directly impacts consumer behavior.
Integrated marketing also enables your organization to both understand and cater to the consumer experience by providing data across multiple channels, creating an unparalleled platform for building stronger, long-term relationships.
Integrated Marketing Brings It All Together
There are many benefits to working with an integrated marketing agency. At Foundry, we think of these benefits as the three Cs, resulting in campaigns that are comprehensive, cohesive and consistent.
But how do the three Cs actually translate to your organization?
First, integrated marketing develops one comprehensive strategy for all communication with consumers and employs a variety of tactics to share that message. It offers a streamlined, cohesive marketing plan for your organization built around your brand, goals and budget. And, perhaps most importantly, it improves the consumer experience, offering consistent and targeted messaging that inspires action and increases your bottom line.
Research indicates that 70 percent of consumers utilize three (or more) forms of media when researching a purchase (Forbes 2018). The more times they interact with your consistent and well-crafted message, the more likely they are to recall that message, trust your expertise in the field and actually make a purchase. In fact, studies show “that consumers viewing a constant message across a variety of channels can improve purchase intent by 90 percent and brand perception by 68 percent” (Interactive Advertising Bureau 2017).
“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”
– Sarah Kazhe-Kirgan
Director of Marketing, Inn of the Mountain Gods Resort and Casino