Is Snapchat Getting (too) Political?

Since its debut in 2011/2012 Snapchat has continued to impress with innovated updates to their app, content and advertising options.  And, just recently, they did it again.  If you haven’t heard, yesterday Greece voted on the future of their economy, determining whether or not they will accept financial help from Europe. Snapchat didn’t miss a beat. Their featured story portrayed why the vote was happening, what the vote would mean to the country, and why people might vote yes or no.  Not only did they provide the unbiased facts from both sides of the fence, they also featured Greek citizens talking about their stance and opinions on the issues at hand.  (The people voted “No” by the way.) It was one of the most educational Snapchat stories we’ve seen and now it has us pondering what will be next.

Here is what it looked like:

The Snapchat Story photo about what is going on in Greece.
The Snapchat Story photo about what is going on in Greece.
The Snapchat Story Photo of why the Greek vote is happening.
The Snapchat Story Photo of why the Greek vote is happening.
The Snapchat story photo of why voters might vote "yes" to the economic bailout.
The Snapchat story photo of why voters might vote “yes” to the economic bailout.
Snapchat Story photo of Greek citizens walking the streets to show their support of the vote.
Snapchat Story photo of Greek citizens walking the streets to show their support of the vote.
The snapchat story photo of Greece voting "no" to their economic bailout.
The snapchat story photo of Greece voting “no” to their economic bailout.

How do you think this will impact the 2016 US Presidential elections? It’s likely that Snapchat will feature unbiased “free” content similar to this. And, after seeing Hillary Clinton and Jeb Bush announce their presidential running via the app, we venture to guess it will also become one of the main mobile advertising platforms used to target voters ages 18-24.  (Currently 45% of Snapchat users are age 18-24.)  Our prediction is that sponsored stories will be Snapchat’s way to provide advertising space to those campaigning while the “Discover” page will continue to feature news/entertainment sources like CNN, Cosmopolitan and ESPN.

So – do you like this kind of content on Snapchat or not? What kinds of advertising do you think we will see on Snapchat for the 2016 Presidential elections?

 

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