Senior Digital Marketing Specialist

Foundry is seeking a full-time Sr. Digital Marketing Specialist to join our team. This is the ideal role for a candidate with   several years of digital marketing experience that is looking for the challenge and reward that comes with managing complex client campaigns and mentoring junior team members.

Foundry is a full-service advertising agency located in Reno, Nevada with clients across the hospitality, travel and tourism, gaming, B2B, automotive, professional sports, health & wellness and education industries. We are seeking an organized, creative, energetic, self-motivated and tech-savvy person with demonstrated experience in digital marketing to join our team of rockstars. The ideal candidate will have  experience in owned and earned digital media channels such as SEO and email, along with paid channels including Google Ads, Bing, Facebook and Instagram.

RESPONSIBILITIES

  • Oversee multiple client accounts simultaneously, while optimizing towards individual performance goals
  • Perform the execution and ongoing optimization of display, paid social and search marketing campaigns
  •  Ad copy and landing page strategy and creation for performance
  • Write SEO optimized content briefs for improved organic rankings
  • Create and deploy email campaigns
  • Develop marketing dashboards and performance reports for assigned clients
  • Present weekly and quarterly performance reports on client-facing meetings
  • Identify and present new ideas for campaign optimization to senior team members

REQUIREMENTS

  • 3+ years SEO and SEM experience
  • Experience with Google Analytics, Google Ads, Bing Ads, Facebook/Instagram Ads
  • Experience with copywriting for digital ads
  • Working knowledge of SEO principles
  • Ability to handle multiple projects at once

DESIRED SKILLS AND EXPERIENCE

  • Google Ads Certification
  • Facebook Marketing Certification

REQUIRED EDUCATION

  • Bachelor’s Degree in marketing, business, journalism or related field, or equivalent knowledge and experience