Radio & Streaming Audio That Reach Audiences
Just over 100 years ago, the first commercial radio broadcast announced the results of the 1920 presidential election. And while media has evolved tremendously over the course of the following century, the power of audio to educate, entertain and engage listeners has never waned.
Today, audio encompasses both traditional radio and digital (or streaming) audio. These platforms have the ability to reach consumers at times when other mediums can’t, making them a powerful marketing tool for businesses and organizations of all sizes. And with over 15,000 radio stations in the United States, thousands of streaming audio services and millions of podcasts, the biggest difficulty is choosing which channel is right for your brand (Statista, Edison Research).
That is where an experienced audio advertising agency like Foundry comes in. Our media buying and planning team has access to sophisticated analytical tools, a deep knowledge of media markets and long-standing relationships with media vendors. The result is a proven track record of negotiating strategic ad placements across terrestrial radio stations and streaming audio platforms.
What to Expect When Working With Us
The foundation of our organization is good people and good products.
That means that we place a premium on building strong relationships with our clients and our media partners. We provide carefully tailored services based on our clients’ unique brand, goals and budget. We listen carefully to your needs and feedback. And we are with you every step of the way, from media strategy, planning and buying to monitoring, evaluation and optimization.
Radio is the oldest broadcast medium and still one of the most effective. It has the largest reach of any platform–including television, smartphones and internet-connected devices–with approximately 91 percent of U.S. adults listening to radio on a weekly basis. In fact, the average American tunes into more than 90 minutes of radio per day (Nielsen).
Traditional radio delivers the same advertising content at the same time to all listeners. But because terrestrial radio stations are generally segmented by both geographic location and format (think your local AM/FM news, talk or music station), it provides an excellent way to reach your target demographic on a local level.
As a radio ad agency, Foundry understands national, regional and local media markets. We have experience in both terrestrial radio and streaming audio and are able to identify the right media vehicle based on its ability to reach target audiences, be the best touch-point at the right time and convey your advertising message in the most cost-effective manner.
Streaming Audio Advertising
It’s official: the age of streaming audio is here. The last two decades have seen significant improvements in network bandwidth, the proliferation of high-tech mobile devices and the increased popularity of smart speakers in the home. As a result, the number of people who stream audio (listen to real-time content via an internet connection) has grown exponentially.
Today, approximately 75 percent of Americans between the ages of 25 and 54 regularly listen to streaming music, podcasts and more (Edison Research). With the ability to target by age, gender, language, genre, location, interests and behaviors, digital audio advertising offers a tremendous opportunity to reach and engage with customers on a whole new level.
Foundry’s extensive experience in streaming audio advertising means that we are experts when it comes to segmenting audiences and directly addressing our clients’ target demographics. From live news and streaming music services to podcast endorsements, we incorporate digital audio into marketing strategies because it works.
Our Radio & Streaming Audio Services
As a full-service audio advertising agency, Foundry’s creative, production and buying teams work together to meet all of our clients’ audio needs.
- Research & Strategic Planning
Our account executives and media planning team meet with you to understand the nuances of your organization and its market. We identify your unique brand positioning and messaging. We develop a strategy that outlines your target audience, advertising markets, desired level of media activity and priorities based on budget and creative considerations. And we ensure that all audio advertising services align with your existing marketing efforts.
- Creative Services & Production
Foundry’s talented creative services department turns your messaging into clear, concise and compelling scripts appropriate to your chosen audio format and audience. Our technical team offers full production services, including voiceovers, recording and sound editing, resulting in professional, audio-ready spots.
- Media Buying
Foundry’s media buyers are well-versed in both traditional radio and streaming audio advertising. Each ad placement is selected based on target audience, client goals and available budget. From terrestrial radio to digital buys to programmatic software, we have both the established media relationships and technical expertise to determine the most cost-effective placement for your message.
- Reporting & Stewardship
We know that the most successful audio advertising campaigns require constant monitoring and occasional adjustment. We regularly review media placements and provide transparent reporting in relation to key performance indicators. In all cases, we optimize each buy to deliver maximum return on investment (ROI).
Additionally, our team is always on the lookout for new opportunities that will have a positive impact on our clients’ marketing goals.
“Foundry leads through analysis, experience and creativity. They give high importance to our ROI in relation to marketing budget. The team members complement each other in real-world experience and offer solutions in and out of scope of work. They are able to identify strategies to significantly increase results in a short amount of time. All meetings/discussions are fruitful with brainstorming, exceptional listening skills and deep understanding of the digital marketing world.”