Media Buying

Media Buying That Makes Dollars and Sense

Paid advertising–when done right–is a highly effective method to share your organization’s message with your target audience. But who and where is your audience? What is the right platform to reach them? And how much should you spend to do so?

When navigating today’s media landscape, it helps to have an experienced partner to guide you. That is where Foundry’s media planning and buying services come in.

Simply put, media buying is the negotiation and procurement of space and time to run paid advertisements. And media planning–or the strategic determination of where, when and how often those advertisements run–should precede any media buy.

At Foundry, we elevate these seemingly simple concepts to an art and a science. We leverage the research and analytical tools at our disposal, our knowledge of media markets and vendor relationships, and our full-service team of creative thinkers and data nerds to develop cost-efficient and effective media plans for our clients. 

As an experienced media buying agency, we are experts when it comes to helping clients gain national, regional and local audiences through paid advertising, boosting both brand awareness and their bottom line.

Our Media Planning & Buying Services

Our media team brings decades of experience buying across all advertising channels (including TV, advanced TV, radio, streaming audio, out-of-home, print, digital and social) in markets of all sizes, ranging from top‐ranked metros to smaller rural communities and unrated markets.

We coordinate media for businesses and organizations from a variety of industries and manage a wide range of budgets. Regardless of the available spend, each plan is designed to meet the specific needs of the client. 

What to Expect When Working With Us

At Foundry, we believe in forging lasting products and partnerships. Our media buying services are highly individual to each client and built upon an understanding of your unique brand, objectives and budget. Through a process of media planning, buying and stewardship, we are able to develop, evaluate and refine a media strategy that provides you with a high return on investment (ROI).

MEDIA PLANNING
Foundry’s media team works with clients to understand their brand, budget and overall marketing strategy. We perform market research, analyze historical sales data and employ digital analytics. We cultivate relationships with appropriate media outlets and vendors. The resulting media plan includes objectives, strategies and tactics to reach target audiences on the appropriate media platform in an effective and cost-efficient manner.

MEDIA BUYING
Once a media plan receives a client’s final approval, our experienced buying team further negotiates rates and ad placements and secures trade, added-value or merchandising opportunities. We buy only in the advertising mediums–e.g television, digital, print, outdoor–that make the most sense for each client. And we use powerful tools and tactics to target each audience segment when making media buys.

MEDIA STEWARDSHIP
Our media team does not apply a set-it-and-forget-it method to media planning and purchasing. With the ever-changing media landscape, we are constantly reviewing and adapting our media strategy to ensure we’re hitting goals and optimizing media dollars. We also make a concerted effort to seek out new advertising opportunities that will have a positive impact for our clients.

Where traditional TV offers “linear” programming–delivering the same advertising content at the same time to all viewers–advanced TV provides advertisers with the ability to segment audiences and directly address their target demographic. Foundry’s media buyers are well-versed in both and can determine the most cost-effective placement for your message.

TV & Advanced TV

Our creative team specializes in developing signage that will be recognized and remembered, and our experts in media buying services ensure that your out-of-home promotions are placed in the areas that make the most sense for your customer base and the most impact on your bottom line.

Out-of-Home

Like television, the world of audio is changing. Whether your message is best geared to a specific region through traditional radio or better suited to more granular targeting options offered by digital audio advertising, our media buyers leverage your budget to maximize brand awareness and conversions.

Radio & Streaming Audio

Stand out from the crowd and connect with the specific audiences you want to reach with targeted digital media. Through paid search, video, display advertising, paid social and remarketing campaigns, we identify the right combination of audiences, formats, creative design and messaging to achieve your goals within your ad budget.

Digital Media

There are hundreds of social media platforms where users share their opinions and experiences. Our social media buying experts help narrow the focus to the most relevant sites and ensure your advertising dollars translate into meaningful engagement with your target audience.

Social Media

“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”

– Sarah Kazhe-Kirgan
Director of Marketing, Inn of the Mountain Gods Resort and Casino