Agua Caliente Casinos

Client

AGUA CALIENTE CASINOS


Industry

CASINO & GAMING


Services

integrated marketing
creative services
web & digital

OVERVIEW

Agua Caliente Casinos is our newest casino partner. We began working with Agua Caliente in 2020 and have already helped with the launch of their latest casino property – Agua Caliente Casino Cathedral City – to add to their impressive casino collection, which also includes Agua Caliente Resort Casino Spa in Rancho Mirage and Agua Caliente Casino Palm Springs.

STRATEGY

The team at Agua Caliente challenged us to create three distinct personalities for their three properties. Rancho Mirage is the pinnacle of elegance, featuring a Forbes 5-star spa, Forbes 4-star restaurant, AAA 4-diamond award hotel, sprawling pool, cigar bar, spacious casino and more. Palm Springs is in the heart of downtown Palm Springs and perfectly captures the vintage Palm Springs vibe with premier amenities in a comfortable atmosphere. Cathedral City is the place where there’s always something fun, exciting and unexpected happening, with an outdoor entertainment pavilion, tequila bar, deejay booth and more.

We worked closely with Agua Caliente to identify these personalities and develop a distinctive campaign for each that conveys the attitude and tone of each individual property. By doing so we are able to funnel the right audience to the right experience, resulting in more tailored messaging and ultimately happier guests.

Key Takeaways

We have accomplished a lot in a short amount of time, helping launch a new property (Agua Caliente Casino Cathedral City), debut Agua Plus (gaming-based technology exclusive to Agua Caliente) and develop three distinctive styles for the three destinations. Additionally, we are working closely with Agua Caliente to revamp their players club, rebuild their website from the ground up, rework their Back of House communications, create a Winners campaign, help launch Agua Caliente Fuel and more.