Caesars Entertainment

OVERVIEW

Caesars Entertainment has a rich history in the gaming industry, and today offers every type of luxury amenity imaginable through premier properties that span from coast to coast.

Foundry first partnered with Eldorado Resorts in 2016 – which recently changed its name to Caesars Entertainment – as their agency of record for creative production, managing the day-to-day projects for over 20 properties across the country, including their flagship properties in Reno – Eldorado, Silver Legacy and Circus Circus – known as THE ROW. In addition to managing all production-related duties, we have created multiple branding campaigns for THE ROW, Isle Casinos, Isle of Capri, Lady Luck, Lumiere Place and more.

STRATEGY

Through a smooth-running internal system that draws upon the strength of each department, we have honed our ability to manage a large volume of production without sacrificing quality or creativity. From posters to rack cards to LEDs to animated signage to direct marketing materials, we produce virtually every collateral piece for their general branding, monthly promotions and entertainment.

One project that we were challenged with was to create a campaign that would drive traffic from their smaller market properties to their bigger market properties. Thanks to Caesars Rewards loyalty program, players can earn points in one location and redeem them at any of their destinations throughout the U.S. We focused on communicating to Caesars Rewards members that they could earn at their local casino and redeem at a marquee destination such as Las Vegas or Atlantic City.

Key Takeaways

Working closely with Caesars Entertainment, we created a distinctive campaign that leveraged a unique selling point – that through Caesars Rewards players were not limited to redeeming their points at their “regular” casino, but rather had a whole world of opportunity through their vast roster of properties. We highlighted the specific key market that was geographically closest to each individual property (i.e. Las Vegas for western properties, Atlantic City for eastern properties, etc.) to tailor each message to the individual feeder market.