Client
Day Chiropractic
Industry
HEALTHCARE
Services
integrated marketing
creative services
web & digital
OVERVIEW
Senior Care Plus is a Medicare Advantage Plan located in Nevada that is dedicated to providing affordable benefits to seniors that go beyond Medicare.
STRATEGY
In 2020, Day Chiropractic worked with Foundry to redesign and develop their new website inclusive of a new logo to better represent their unique approach to chiropractic healthcare. Their pain point at the time stemmed from a non-responsive, dated website that didn’t positively represent Day Chiropractic’s stellar customer service, professional experience and personalized, caring approach to chiropractic care.
Additionally, Day Chiropractic didn’t want to stop at a new website and brand refresh. Being in an increasingly competitive industry, Day Chiropractic partnered with Foundry to develop and execute our suite of digital marketing and strategy services, specifically SEO, social media marketing, and paid digital advertising. Riding the momentum of a new brand refresh and website redesign, ongoing digital marketing services have driven lasting results and increased new patients to previous years’ numbers.
The Results
During the timeframe of Jan 2021 to May 2021, the numbers across all active channels increased. This was a direct result of our search engine optimization, social media marketing and paid digital advertising services since the website launched. With over 100 new patients five months following the website launch, it is the highest it has been since 2017-2018.