Client
INN OF THE MOUNTAIN GODS
Industry
CASINO & GAMING
Services
integrated marketing
creative services
web & digital
public relations
media buying & planning
OVERVIEW
Home to world-renowned recreation, outdoor beauty and Las Vegas-style gaming, Inn of the Mountain Gods is a one-of-a-kind luxury resort in Mescalero, New Mexico. The Inn is set on the sprawling 463,000-acre Mescalero Apache Reservation and includes a AAA 4-Diamond resort, full casino, 18-hole championship golf course, big game hunting reserve, Ski Apache mountain resort and more.
Foundry began working with the Inn back in 2009, with a goal of not only retaining current visitors, but also attracting a new generation of travelers. Over the years, we have created a strong and lasting relationship with the Inn as their marketing partners, working together to elevate the brand and position Inn of the Mountain Gods as New Mexico’s premier mountain resort.
STRATEGY
With our newest campaign, we have embraced the customer’s desire for a meaningful escape, focusing on beautifully immersive and inspiring imagery to distinguish the Inn from the competition. In addition to traditional/digital advertising, we have supported the brand through year-round public relations and social media efforts. Additionally, we worked with the Inn to reimagine their Apache Spirit Club, creating new card designs and promotional materials, as well as developing unique communications for each tier level to improve visitation and usage.
The Results
The result of our marketing efforts has been a cohesive brand that matches the tranquil and uplifting on-property experience. Well received by both client and customers, we have seen a continued increase in social engagement, web traffic and bookings. With our relationship now at 12 years and counting, we are honored to have Inn of the Mountain Gods as part of the Foundry family.