Mt. Rose

Client

MT. ROSE SKI TAHOE


Industry

TRAVEL & HOSPITALITY


Services

creative services
web & digital

OVERVIEW

With Tahoe’s highest base elevation at 8,260’, Mt. Rose Ski Tahoe offers ideal snow conditions and spans over 1,200 acres and 1,800 vertical feet. Mt. Rose turned to Foundry to help create a new brand that capitalized on competitive advantages.

STRATEGY

We went to work and created the “8,260’” campaign that captured the fun, attitude and mindset of skiers and boarders who choose Mt. Rose for their mountain. Using striking visuals and snappy headlines that played up the fact that their base elevation is 8,260’ – much higher than most of their competitors – which in turn, results in a bigger snowpack and  better snow conditions.

Additionally, we have helped Mt. Rose with key mini-campaigns for their Doubledown promotion, as well as Season Pass Renewals.

Key Takeaways

Despite the challenges of the pandemic, Mt. Rose Ski Tahoe saw a strong turnout and good buzz about the campaign, which we are continuing into the ‘21-’22 season due to its positive reception. The success that Mt. Rose has seen is allowing them to expand their ski terrain, including a new lift that will overlook Lake Tahoe, and we are excited to be working on that campaign with them now.