Reno Rodeo

Client

RENO RODEO


Industry

SPORTS & ENTERTAINMENT


Services

public relations
web & digital

OVERVIEW

The Reno Rodeo – “the wildest, richest rodeo in the West” – is one of the premier outdoor events and has been a part of the fabric of the Reno community for decades over a century. As one of the largest and most popular rodeo events in North America, the Reno Rodeo had potential for massive growth in terms of awareness and attendance. Foundry began its relationship with the Reno Rodeo in 2015 and together we have taken the event to the next level.

STRATEGY

It was crucial to have a highly integrated, cohesive plan that used a strategic combination of public relations and social media activity to elevate brand awareness, relevance and ticket sales.

Foundry implemented a three-tiered marketing approach to achieve maximum exposure and market awareness for the Reno Rodeo well in advance of the event itself. Our social media and PR strategies were crafted in tandem to deliver cohesiveness and maximum impact.

In our initial year working on the Reno Rodeo, we significantly increased pre-event ticket sales and social media engagement/activity. Overall, 2015 had the highest ticket sales in Reno Rodeo history, with a record number of sell-out nights and a total of more than 140,000 fans. This led to a beautiful relationship between Foundry and Reno Rodeo that continues to this day. We saw more and more sell-out nights as we built up to the 100 year celebration in 2019. And while the rodeo, like so many events, was canceled in 2020, we had a record-breaking year in 2021.

The Results

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