Grand Sierra Resort
In 2014, Grand Sierra was in the midst of a major renovation to their property, including improvements to their rooms, casino floor, spa, wedding chapel and the opening of Lex Nightclub. They turned to Foundry to spearhead the development of their brand with a goal of widening their audience to attract a younger generation of gamers and visitors. Inspired by the hip and upscale aesthetics, we created a contemporary campaign that communicated the “Grand” experience. Elements included everything from new TV spots to an outdoor campaign, photography, online banners, in-room video, collateral, convention ads, radio and direct mail, among others. Most recently we helped launch the all-new Grand Theatre, Restaurant Row and the all-new Club Grand players club. Collectively these branding efforts have strongly positioned Grand Sierra as the region’s premier resort and casino for this and future generations.