Hard Rock Hotel & Casino

Hard Rock Hotel & Casino looked to Foundry for help launching the new Hard Rock Hotel & Casino into the Lake Tahoe market. Foundry identified our primary target audience and key feeder markets, as well as lifestyles and behaviors that would drive interest and affiliation with the brand and property. Given the competitive, almost commodity-like nature of the casino industry, it was critical to identify how to connect and engage with our target in a meaningful way that did more than generate awareness of the Grand Opening, but created a conversation.

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