Rogers Jewelry

The goal of the advertising campaign was to tap into the awe, beauty and impact of that moment when you are ready to make a landmark purchase such as an engagement ring. We took a design and conceptual approach that feels indicative of the jewelry itself – contemporary, upscale, bold and attention-getting.

One customer was so moved by the campaign that he inquired about asking his girlfriend to marry him on a Rogers billboard. Rogers and Foundry happily obliged.

Carrying the brand through all marketing efforts, including outdoor, TV, on-site, social media and a new website complete with e-commerce, we have helped generate some serious buzz about the brand.