Crisis Communication That Responds
Crisis communication. Some people may cringe at the mere mention of the phrase. After all, crisis is an inherently negative term. It implies uncertainty, instability, difficulty, even danger. And yet, a crisis can also be a turning point. It can be the moment you assert control over a situation. It can serve as a precursor to reversal and recovery.
Your organization’s response to a crisis directly impacts your credibility, reputation and relationships with internal and external stakeholders. And though it is not always possible to predict a crisis, it is possible to prepare for one. Having a crisis communication plan in place allows you to act swiftly and effectively in the face of a serious situation.
That is why engaging a crisis communication firm like Foundry is so important. Our skilled public relations professionals have decades of experience helping organizations anticipate and respond to the unexpected. Our crisis communication services include working with clients to proactively identify potential disaster scenarios, establishing internal communication protocols and procedures and training key organization officials on clear, accurate and timely communication with members of the media and public.
What to Expect When Working With Us
Credibility, trust and strong relationships are at the core of what we do at Foundry. That is why we work hard to help clients prepare for and handle crisis communications in a manner that demonstrates your organization’s adherence to these principles and strengthens your connection with stakeholders.
Our Crisis Communication Services
In an ideal world, all public relations would be proactive and positive, and there would be no need for crisis communication firms. But we live in a dynamic global society, full of complex challenges and factors outside of our control. Foundry’s crisis communication services allow you to prepare for and respond–rather than react–to these challenges when they arise.
- Organizational Audit & Threat Assessment
Research is a vital first step to anticipating and planning for a crisis situation. Our organizational audit includes a review of previous media coverage, past crisis management practices and any current crisis communication plan. We also perform an industry analysis and work with internal stakeholders to identify areas of vulnerability. In some cases, our detailed threat assessment may allow you to mitigate problems before they occur. In other cases, it allows us to better understand and prepare for problems that may arise.
- Crisis Plan Development
The key to a successful crisis plan is that it is flexible enough to be employed in any scenario and specific enough to be followed in high-stress, high-stakes and high-profile situations. Once we have a full understanding of the organization and climate, we partner with you to develop this strategic framework. Generally speaking, this includes identifying members of the crisis communication team, gathering a contact list of all relevant internal and external stakeholders, establishing official policies for communication and creating a checklist of responsibilities and procedures.
- Stakeholder Messaging & Communication
In crisis communication, it is absolutely vital to provide accurate and timely information to all stakeholders. This information should demonstrate concern for the health and safety of those impacted, align with your organization’s values as a good corporate citizen and be cleared by management, human resources and the legal department. Our content creation services include identifying, gathering and posting relevant organizational materials (company background, executive bios) prior to any crisis event, as well as preparing template news releases. In the event of a crisis, clients rely on us to generate timelines, talking points, letters, website content and more.
- Media Training
Foundry’s experienced team offers in-depth media training, preparation and support for navigating relationships with the press. This includes developing key messages and talking points, polishing delivery, practicing for interviews, press conferences or other media interactions, and more. We take pride in providing you with the tools to communicate accurately, tactfully and effectively with the media.
- Recovery & Reputation Management
Once the initial crisis has been handled, it is vital to engage in a period of reflection and review. This includes taking stock of consumer and community concerns, analyzing media coverage and internally evaluating the implementation of your crisis communication plan. Foundry’s team helps you assess, modify and potentially improve on procedures moving forward. We also determine if further action or communication with internal and external stakeholders is warranted.
“I have had the pleasure of working with Foundry for over a decade now. In that time, their contract has been extended several times, never once going out to bid, for one simple reason – Foundry is more than just our agency of record. They are a true partner with Inn of the Mountain Gods, supporting us with digital, social, media, branding, public relations and more.”