Advertising, Social Media

Will 2014 be the death of the #hashtag? We might not get that lucky, but here are a few things you should consider for your 2014 Social Media Strategy. Hand over your pennies for paid advertising From its start, social media has always been pitched as an almost no-cost platform for getting your message out. So when the idea of paid social advertising is brought up, it is understandable that clients become hesitant. However, $50 in social media advertising goes...

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Company Culture, Foundry Team, Leadership

So you’ve landed your first job. Now what? A bouquet of bright sharpies sits next to my black inbox, telephone and computer on a crisp white desk. The cursor on the screen taunts me to begin typing. I’ve officially begun my first professional job. I joined Foundry as a full-time employee in January. Transitioning from a university to an agency atmosphere has been a scary yet exciting move. The work I put forth is no longer about A’s and B’s,...

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Advertising, Brand Development, Campaign, Design, Leadership

As a designer, I do a lot of looking through articles on design blogs and portals every day. In the past few weeks there has been a lot of hubbub in the design community regarding the Madrid 2020 Olympic bid logo. This hubbub for the most part is negative. Also--editor's note--I am not a fan of it. [caption id="attachment_237" align="aligncenter" width="500"] Image via LogoDesignLove.com[/caption] At first glance the logo looks similar in color and shape to the NBC logo. After...

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Brand Development, Company Culture, Design, Foundry Team, Q&A

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it "lay" or is it "lie"? Should I use "affect" or "effect"? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as "Grammar Girl" — of QuickandDirtyTips.com. Her website and podcast provide — well just what you'd think: quick and dirty tips to an ever-growing number of topics such as: "Did I Tweet or did I Twitter?" "Funny Misplaced Modifiers" and "Do you capitalize 'Google'?" Luckily,...

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