Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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Clients, Promotions, Social Media

One nice thing about a career in advertising: No two days are the same. Especially when you have a client like the Dolan Automotive Group, owners of Reno Toyota, Lexus of Reno and Reno Mazda Kia. As many northern Nevada residents know, the Dolans are up for anything when it comes to their monthly promotions. For those of us at Foundry, that means some pretty strange shopping excursions. One day your assignment is to find the perfect shade of red...

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Advertising, Campaign, Design, Featured, Foundry Team, Press Releases, Promotions

Advertising awards shows are a double-edge sword. On the one hand, they’re a great opportunity to get your work out into the ad community, grab a few kudos (not to mention some shiny hardware), and gain validation that you are in fact the kings and queens of the advertising world. On the other hand, the work is so subjective that you may find some entries don’t blow the socks off the judges in the manner you’d hope, which can lead...

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Brand Development, Company Culture

When is the right time to rebrand? For us, the time was now because we have grown and realized fundamental changes in our company, mainly experience. I remember being the youngest person in the first agency I worked for. Now I’m the oldest. I suppose time does that to us all. Time also provides us with experiences that help shape us as professionals. A lot has happened in my 23 years in the business, and I wanted the experience that...

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